Three African cities, Nairobi, Lagos and Cape Town has been chosen by Designers from the Google’s UX team as hosts to conduct a hands-on user experience masterclasses in Nairobi from April 27th -28th; May 1st and 2nd in Lagos and Cape town on May 5th and 6th.
The master class will be conducted in collaboration with Deloitte Digital (Cape Town), the iHub (Nairobi) and the Co Creation Hub (Lagos). The event will be conducted in two sessions and is designed to help entrepreneur understand their target market and customize their website or application suitably.
The first day of the master class will focus on new product teams with regards to; understanding your users, crystallizing your product vision, idea generation and paper prototyping, and planning your next steps from designs to launch.
The second day of the event will be for post launch product teams. The areas to be covered are designed to enable them effectively use UX in their next product launch. This including: understanding users, identifying improvements for your product, iterating on designs and planning your next steps; launching improvements and measuring success.
Speakers include Masumi Matsumoto is a user experience designer and researcher at Google in Zurich, Switzerland; Blaine Billingsley, a user experience designer on Inbox by Gmail, Google’s new approach to email.
Over the two days, the participants of the master class will be exposed to a practical introduction to what UX is all about and also how to work the basics of user experience design into their product development cycle. The master class is an opportunity to learn how to take your next project to the next level. Deadline for application is 4th April, 2015.
http://perfectbrandsng.com/three-african-cities-to-host-google-ux-masterclass-2015/
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