Thursday, April 16, 2015

Marketing Experts Calls For Stronger Private Sector at Verdant Zeal 2015 Innovation Series

With Prof Pat Utomi acting as the Guest Speaker, a panel that comprises Mr. Lere Baale, Funke Egbemode, Chris Uwaje Kunle Afolayan and moderated by Channels Television General Manager Operations Mr. Kayode Akintemi, the call for stronger private sector participation and less reliance on the government, hinged on innovation and passion was the focus of discussion when Verdant Zeal held her series titled “The role of innovation in creating new a agenda for national development” In his welcome address Mr. Tunji Olugbodi CEO Verdant Zeal and chief convener of the event stated that Africa is at the threshold of something great. With an estimated population of 1.1Billion, huge deposits of natural resources, cost effective labour, a teeming youth population with an appetite for consuming just about anything the world produces, there’s so much potential waiting to the exploited. According to him, “This Innovation series is a think-tank for finding relevant solutions that can move us forward. This is a place where common Nigerians, who have deep and unrelenting loyalty to Nigeria’s growth and development, can marinate ideas with the intent of putting them into action when the opportunity presents itself”. He also reminded the audience that Inventions and Innovations that changed the world have always started from the smallest ideas, was the essence of her topic for the year. In his speech, Chairman of the occasion Mr. Steve Omojafor while congratulating Verdant Zeal and appreciating the audience stated that Innovation is the process of translating an idea or Invention into a product or service that creates values for customers. He went further to say that “Innovation involves deliberate application of information, imagination and initiative in creating greater values from resources and includes all processes by which new ideas are generated and converted into greater ideas”. http://perfectbrandsng.com/marketing-experts-calls-for-stronger-private-sector-at-verdant-zeal-2015-innovation-series/

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