Wednesday, May 7, 2014

Nigerian’s Tea drinking Habit Is On The Rise – Onubogu

Drinking tea plays such a central part in human lives, it is such a universal phenomenon with millions of people the world over enjoying their tea on a daily basis, that it’s hard to imagine a world without tea and yet while the Eastern world has been using tea for more than 4500 years, for most of this time tea was unknown in the Western world. Tea was only introduced into the West a relatively recent 400 years ago. Discovered in China, tea has exerted a profound influence on societies and cultures throughout the world so that there are unique ceremonies in various cultures and most parts of the world have social etiquettes concerning the preparation and drinking of tea as well as social customs regarding how, when and where to drink it. Quenching African taste and passion for tea, Promasidor Nigeria Limited, makers of notable brands of tea, Top Tea recently launched four new variants of the tea into the Nigerian market. In this interview with Mr. Onyekachi Onubogu, Marketing Director, he spoke on the company’s efforts to inculcate the act of drinking more tea daily by consumers and new corporate projection of Promassidor in years to come. http://perfectbrandsng.com/nigerians-tea-drinking-habit-is-on-the-rise-onubogu/

WE HAVE AMBITIOUS INVESTMENT PLAN TO EXPAND P&G BUSINESS IN NIGERIA -MANOJ KUMAR-MD P&G

P&G as a global company is over 170 years old – this makes it older than most UN member countries in the world and certainly older than almost every multinational company. Indeed, worldwide, it’s the world’s leading manufacturer of high quality consumer goods. With over 300 brands sold in over 160 countries, 4.2 billion times a day P&G brands touch the lives of people around the world. In Nigeria, P&G is 18 years this month and within this span of time, P&G has evolved into a company with a strong portfolio of leading brands such as Always Sanitary Pads, Ariel Detergent, Pampers diapers, Vicks Throat Drops, Gillette personal care products, Duracell batteries, Oral B toothbrushes and Bonux Detergent. In this interview the Managing Director, West Africa of the company, Manoj Kumar, revealed the secret of the company’s success and its reason for pioneering social responsibility to Nigeria community. Congrats on your 18th anniversary, how is the journey so far We have invested well over N10 billion ($87 million) in state-of-the-art manufacturing facilities. We started local production of our Always sanitary pads in 1993, expanded into producing Pampers diapers and Vicks throat drops in 1994. In 2002, we built a new Pampers Diaper factory to produce an upgraded Pampers product. In 2004, we commissioned an ultra modern unique Always Sanitary Pads line in Ibadan. In 2006, we commissioned a new world-class Detergent factory in Ibadan. It is worth noting that this factory is P&G’s first of its kind in Sub-Saharan Africa and I am proud to say that its Quality Assurance laboratory is judged as one of P&G’s best in the whole of Central and Eastern Europe, Middle East and Africa. Also, over the past two years, we have further expanded production capacity across all of our Pampers, Ariel, Always and Vicks lines. We have a business office in Senegal and distributors across West Africa in countries such as Ghana, Cameroon and Cote D’ Ivoire and Nigeria has become our business hub for the entire West Africa region as we expand into all West African countries. At P&G, we are dedicated to supporting children-in-need through our global social responsibility platform, Live, learn & Thrive – focusing on the development of children in need between the ages of 0 – 13.At P&G we consider our people to be our biggest asset and in Nigeria we have grown to be leaders in technology transfer and capability building We employ about 1800 people either directly or indirectly in our general office, manufacturing plants, distribution, logistics, advertising etc. It is worth noting that 95% of all our managers are highly talented Nigerian men and women working here in Nigeria but also on international assignments at other P&G locations. We are dedicated to local employee development with a budget of over $l million per year for local and international training and on-the-job coaching. We have created over 120 new successful entrepreneurs with sustained training and marketing support in rural and semi-urban areas over the past 5 years. This is a very exciting time in P&G’s history in West Africa. Why is it exciting? … because we have a very ambitious investment plan to expand P&G’s business in this region. On a global level, Africa is a major focus for P&G and within Africa Nigeria is among the fastest growing markets. Its strong, dynamic and growing population – currently over 140 million people is an enormous source of strength and potential wealth. http://perfectbrandsng.com/we-have-ambitious-investment-plan-to-expand-pg-business-in-nigeria-manoj-kumar-md-pg/#prettyPhoto P&G as a global company is over 170 years old – this makes it older than most UN member countries in the world and certainly older than almost every multinational company. Indeed, worldwide, it’s the world’s leading manufacturer of high quality consumer goods. With over 300 brands sold in over 160 countries, 4.2 billion times a day P&G brands touch the lives of people around the world. In Nigeria, P&G is 18 years this month and within this span of time, P&G has evolved into a company with a strong portfolio of leading brands such as Always Sanitary Pads, Ariel Detergent, Pampers diapers, Vicks Throat Drops, Gillette personal care products, Duracell batteries, Oral B toothbrushes and Bonux Detergent. In this interview the Managing Director, West Africa of the company, Manoj Kumar, revealed the secret of the company’s success and its reason for pioneering social responsibility to Nigeria community. Congrats on your 18th anniversary, how is the journey so far We have invested well over N10 billion ($87 million) in state-of-the-art manufacturing facilities. We started local production of our Always sanitary pads in 1993, expanded into producing Pampers diapers and Vicks throat drops in 1994. In 2002, we built a new Pampers Diaper factory to produce an upgraded Pampers product. In 2004, we commissioned an ultra modern unique Always Sanitary Pads line in Ibadan. In 2006, we commissioned a new world-class Detergent factory in Ibadan. It is worth noting that this factory is P&G’s first of its kind in Sub-Saharan Africa and I am proud to say that its Quality Assurance laboratory is judged as one of P&G’s best in the whole of Central and Eastern Europe, Middle East and Africa. Also, over the past two years, we have further expanded production capacity across all of our Pampers, Ariel, Always and Vicks lines. We have a business office in Senegal and distributors across West Africa in countries such as Ghana, Cameroon and Cote D’ Ivoire and Nigeria has become our business hub for the entire West Africa region as we expand into all West African countries. At P&G, we are dedicated to supporting children-in-need through our global social responsibility platform, Live, learn & Thrive – focusing on the development of children in need between the ages of 0 – 13.At P&G we consider our people to be our biggest asset and in Nigeria we have grown to be leaders in technology transfer and capability building We employ about 1800 people either directly or indirectly in our general office, manufacturing plants, distribution, logistics, advertising etc. It is worth noting that 95% of all our managers are highly talented Nigerian men and women working here in Nigeria but also on international assignments at other P&G locations. We are dedicated to local employee development with a budget of over $l million per year for local and international training and on-the-job coaching. We have created over 120 new successful entrepreneurs with sustained training and marketing support in rural and semi-urban areas over the past 5 years. This is a very exciting time in P&G’s history in West Africa. Why is it exciting? … because we have a very ambitious investment plan to expand P&G’s business in this region. On a global level, Africa is a major focus for P&G and within Africa Nigeria is among the fastest growing markets. Its strong, dynamic and growing population – currently over 140 million people is an enormous source of strength and potential wealth. http://perfectbrandsng.com/we-have-ambitious-investment-plan-to-expand-pg-business-in-nigeria-manoj-kumar-md-pg/#prettyPhoto P&G as a global company is over 170 years old – this makes it older than most UN member countries in the world and certainly older than almost every multinational company. Indeed, worldwide, it’s the world’s leading manufacturer of high quality consumer goods. With over 300 brands sold in over 160 countries, 4.2 billion times a day P&G brands touch the lives of people around the world. In Nigeria, P&G is 18 years this month and within this span of time, P&G has evolved into a company with a strong portfolio of leading brands such as Always Sanitary Pads, Ariel Detergent, Pampers diapers, Vicks Throat Drops, Gillette personal care products, Duracell batteries, Oral B toothbrushes and Bonux Detergent. In this interview the Managing Director, West Africa of the company, Manoj Kumar, revealed the secret of the company’s success and its reason for pioneering social responsibility to Nigeria community. Congrats on your 18th anniversary, how is the journey so far We have invested well over N10 billion ($87 million) in state-of-the-art manufacturing facilities. We started local production of our Always sanitary pads in 1993, expanded into producing Pampers diapers and Vicks throat drops in 1994. In 2002, we built a new Pampers Diaper factory to produce an upgraded Pampers product. In 2004, we commissioned an ultra modern unique Always Sanitary Pads line in Ibadan. In 2006, we commissioned a new world-class Detergent factory in Ibadan. It is worth noting that this factory is P&G’s first of its kind in Sub-Saharan Africa and I am proud to say that its Quality Assurance laboratory is judged as one of P&G’s best in the whole of Central and Eastern Europe, Middle East and Africa. Also, over the past two years, we have further expanded production capacity across all of our Pampers, Ariel, Always and Vicks lines. We have a business office in Senegal and distributors across West Africa in countries such as Ghana, Cameroon and Cote D’ Ivoire and Nigeria has become our business hub for the entire West Africa region as we expand into all West African countries. At P&G, we are dedicated to supporting children-in-need through our global social responsibility platform, Live, learn & Thrive – focusing on the development of children in need between the ages of 0 – 13.At P&G we consider our people to be our biggest asset and in Nigeria we have grown to be leaders in technology transfer and capability building We employ about 1800 people either directly or indirectly in our general office, manufacturing plants, distribution, logistics, advertising etc. It is worth noting that 95% of all our managers are highly talented Nigerian men and women working here in Nigeria but also on international assignments at other P&G locations. We are dedicated to local employee development with a budget of over $l million per year for local and international training and on-the-job coaching. We have created over 120 new successful entrepreneurs with sustained training and marketing support in rural and semi-urban areas over the past 5 years. This is a very exciting time in P&G’s history in West Africa. Why is it exciting? … because we have a very ambitious investment plan to expand P&G’s business in this region. On a global level, Africa is a major focus for P&G and within Africa Nigeria is among the fastest growing markets. Its strong, dynamic and growing population – currently over 140 million people is an enormous source of strength and potential wealth. http://perfectbrandsng.com/we-have-ambitious-investment-plan-to-expand-pg-business-in-nigeria-manoj-kumar-md-pg/#prettyPhoto P&G as a global company is over 170 years old – this makes it older than most UN member countries in the world and certainly older than almost every multinational company. Indeed, worldwide, it’s the world’s leading manufacturer of high quality consumer goods. With over 300 brands sold in over 160 countries, 4.2 billion times a day P&G brands touch the lives of people around the world. In Nigeria, P&G is 18 years this month and within this span of time, P&G has evolved into a company with a strong portfolio of leading brands such as Always Sanitary Pads, Ariel Detergent, Pampers diapers, Vicks Throat Drops, Gillette personal care products, Duracell batteries, Oral B toothbrushes and Bonux Detergent. In this interview the Managing Director, West Africa of the company, Manoj Kumar, revealed the secret of the company’s success and its reason for pioneering social responsibility to Nigeria community. Congrats on your 18th anniversary, how is the journey so far We have invested well over N10 billion ($87 million) in state-of-the-art manufacturing facilities. We started local production of our Always sanitary pads in 1993, expanded into producing Pampers diapers and Vicks throat drops in 1994. In 2002, we built a new Pampers Diaper factory to produce an upgraded Pampers product. In 2004, we commissioned an ultra modern unique Always Sanitary Pads line in Ibadan. In 2006, we commissioned a new world-class Detergent factory in Ibadan. It is worth noting that this factory is P&G’s first of its kind in Sub-Saharan Africa and I am proud to say that its Quality Assurance laboratory is judged as one of P&G’s best in the whole of Central and Eastern Europe, Middle East and Africa. Also, over the past two years, we have further expanded production capacity across all of our Pampers, Ariel, Always and Vicks lines. We have a business office in Senegal and distributors across West Africa in countries such as Ghana, Cameroon and Cote D’ Ivoire and Nigeria has become our business hub for the entire West Africa region as we expand into all West African countries. At P&G, we are dedicated to supporting children-in-need through our global social responsibility platform, Live, learn & Thrive – focusing on the development of children in need between the ages of 0 – 13.At P&G we consider our people to be our biggest asset and in Nigeria we have grown to be leaders in technology transfer and capability building We employ about 1800 people either directly or indirectly in our general office, manufacturing plants, distribution, logistics, advertising etc. It is worth noting that 95% of all our managers are highly talented Nigerian men and women working here in Nigeria but also on international assignments at other P&G locations. We are dedicated to local employee development with a budget of over $l million per year for local and international training and on-the-job coaching. We have created over 120 new successful entrepreneurs with sustained training and marketing support in rural and semi-urban areas over the past 5 years. This is a very exciting time in P&G’s history in West Africa. Why is it exciting? … because we have a very ambitious investment plan to expand P&G’s business in this region. On a global level, Africa is a major focus for P&G and within Africa Nigeria is among the fastest growing markets. Its strong, dynamic and growing population – currently over 140 million people is an enormous source of strength and potential wealth. http://perfectbrandsng.com/we-have-ambitious-investment-plan-to-expand-pg-business-in-nigeria-manoj-kumar-md-pg/#prettyPhoto P&G as a global company is over 170 years old – this makes it older than most UN member countries in the world and certainly older than almost every multinational company. Indeed, worldwide, it’s the world’s leading manufacturer of high quality consumer goods. With over 300 brands sold in over 160 countries, 4.2 billion times a day P&G brands touch the lives of people around the world. In Nigeria, P&G is 18 years this month and within this span of time, P&G has evolved into a company with a strong portfolio of leading brands such as Always Sanitary Pads, Ariel Detergent, Pampers diapers, Vicks Throat Drops, Gillette personal care products, Duracell batteries, Oral B toothbrushes and Bonux Detergent. In this interview the Managing Director, West Africa of the company, Manoj Kumar, revealed the secret of the company’s success and its reason for pioneering social responsibility to Nigeria community. Congrats on your 18th anniversary, how is the journey so far We have invested well over N10 billion ($87 million) in state-of-the-art manufacturing facilities. We started local production of our Always sanitary pads in 1993, expanded into producing Pampers diapers and Vicks throat drops in 1994. In 2002, we built a new Pampers Diaper factory to produce an upgraded Pampers product. In 2004, we commissioned an ultra modern unique Always Sanitary Pads line in Ibadan. In 2006, we commissioned a new world-class Detergent factory in Ibadan. It is worth noting that this factory is P&G’s first of its kind in Sub-Saharan Africa and I am proud to say that its Quality Assurance laboratory is judged as one of P&G’s best in the whole of Central and Eastern Europe, Middle East and Africa. Also, over the past two years, we have further expanded production capacity across all of our Pampers, Ariel, Always and Vicks lines. We have a business office in Senegal and distributors across West Africa in countries such as Ghana, Cameroon and Cote D’ Ivoire and Nigeria has become our business hub for the entire West Africa region as we expand into all West African countries. At P&G, we are dedicated to supporting children-in-need through our global social responsibility platform, Live, learn & Thrive – focusing on the development of children in need between the ages of 0 – 13.At P&G we consider our people to be our biggest asset and in Nigeria we have grown to be leaders in technology transfer and capability building We employ about 1800 people either directly or indirectly in our general office, manufacturing plants, distribution, logistics, advertising etc. It is worth noting that 95% of all our managers are highly talented Nigerian men and women working here in Nigeria but also on international assignments at other P&G locations. We are dedicated to local employee development with a budget of over $l million per year for local and international training and on-the-job coaching. We have created over 120 new successful entrepreneurs with sustained training and marketing support in rural and semi-urban areas over the past 5 years. This is a very exciting time in P&G’s history in West Africa. Why is it exciting? … because we have a very ambitious investment plan to expand P&G’s business in this region. On a global level, Africa is a major focus for P&G and within Africa Nigeria is among the fastest growing markets. Its strong, dynamic and growing population – currently over 140 million people is an enormous source of strength and potential wealth. http://perfectbrandsng.com/we-have-ambitious-investment-plan-to-expand-pg-business-in-nigeria-manoj-kumar-md-pg/#prettyPhoto P&G as a global company is over 170 years old – this makes it older than most UN member countries in the world and certainly older than almost every multinational company. Indeed, worldwide, it’s the world’s leading manufacturer of high quality consumer goods. With over 300 brands sold in over 160 countries, 4.2 billion times a day P&G brands touch the lives of people around the world. In Nigeria, P&G is 18 years this month and within this span of time, P&G has evolved into a company with a strong portfolio of leading brands such as Always Sanitary Pads, Ariel Detergent, Pampers diapers, Vicks Throat Drops, Gillette personal care products, Duracell batteries, Oral B toothbrushes and Bonux Detergent. In this interview the Managing Director, West Africa of the company, Manoj Kumar, revealed the secret of the company’s success and its reason for pioneering social responsibility to Nigeria community. Congrats on your 18th anniversary, how is the journey so far We have invested well over N10 billion ($87 million) in state-of-the-art manufacturing facilities. We started local production of our Always sanitary pads in 1993, expanded into producing Pampers diapers and Vicks throat drops in 1994. In 2002, we built a new Pampers Diaper factory to produce an upgraded Pampers product. In 2004, we commissioned an ultra modern unique Always Sanitary Pads line in Ibadan. In 2006, we commissioned a new world-class Detergent factory in Ibadan. It is worth noting that this factory is P&G’s first of its kind in Sub-Saharan Africa and I am proud to say that its Quality Assurance laboratory is judged as one of P&G’s best in the whole of Central and Eastern Europe, Middle East and Africa. Also, over the past two years, we have further expanded production capacity across all of our Pampers, Ariel, Always and Vicks lines. We have a business office in Senegal and distributors across West Africa in countries such as Ghana, Cameroon and Cote D’ Ivoire and Nigeria has become our business hub for the entire West Africa region as we expand into all West African countries. At P&G, we are dedicated to supporting children-in-need through our global social responsibility platform, Live, learn & Thrive – focusing on the development of children in need between the ages of 0 – 13.At P&G we consider our people to be our biggest asset and in Nigeria we have grown to be leaders in technology transfer and capability building We employ about 1800 people either directly or indirectly in our general office, manufacturing plants, distribution, logistics, advertising etc. It is worth noting that 95% of all our managers are highly talented Nigerian men and women working here in Nigeria but also on international assignments at other P&G locations. We are dedicated to local employee development with a budget of over $l million per year for local and international training and on-the-job coaching. We have created over 120 new successful entrepreneurs with sustained training and marketing support in rural and semi-urban areas over the past 5 years. This is a very exciting time in P&G’s history in West Africa. Why is it exciting? … because we have a very ambitious investment plan to expand P&G’s business in this region. On a global level, Africa is a major focus for P&G and within Africa Nigeria is among the fastest growing markets. Its strong, dynamic and growing population – currently over 140 million people is an enormous source of strength and potential wealth. http://perfectbrandsng.com/we-have-ambitious-investment-plan-to-expand-pg-business-in-nigeria-manoj-kumar-md-pg/#prettyPhoto vvvvv

Brand Ambassador: Who Really Does The Cap Fit?

Everyday, consumers are exposed to thousands of voices and images in magazines, newspapers, on billboards, websites, radio and television. Every brand attempts to steal at least a fraction of a person’s time to inform him or her of the amazing and different attributes of the product or brand at hand. The challenge of the marketer is to find a hook that will hold the subject’s attention. In helping to achieve this, brand custodians sometimes deploy the marketing devise of using celebrity endorsement or brand ambassadors to achieve their goal. Thus, celebrity endorsement in advertisement and its impact on the overall brand is of great significance. In this process, the brand owner hires celebrities from a particular field to feature in its advertisement campaigns. These celebrities are called Brand Ambassadors. A brand ambassador is usually actresses, actors, sports players, singers and similar celebrities who symbolize a brand in a positive manner and carries the message of the brand out to the public. Brand ambassadors endorse products for which they get huge royalties. They also participate in marketing and launching campaigns of the product. The management board of a company connects its product with certain qualities of the celebrities figure. The promotional features and images of the product are matched with the celebrity image, which tends to persuade a consumer to fix up his choice from a variety of brands. Although this sounds pretty simple, but the design of such campaigns and the subsequent success in achieving the desire result calls for an in-depth understanding of the product, the brand objective, choice of a celebrity, associating the celebrity with the brand, and a framework for measuring the effectiveness. http://perfectbrandsng.com/brand-ambassador-who-really-does-the-cap-fit/

OMO Multiactive Mix: Just another Breakaway Brand?

According to the book “The Breakaway Brand- How Great Brands Stand Out” by Francis Kelly and Barry Silverstein, qualities of breakaway brands include being positioned for success, and connecting with its audiences among others. The emergences of breakaway brands are never new even in an under developed economy like Nigeria, but their success is what really lies in their ability to build the qualities highlighted by the writer of the above mentioned book. The detergent industry in the country is saturated with different products, either homemade or imported. Though some of these detergent brands died at birth, some are positioned to take the lead in the market place considering their years of existence. One of such detergent is Omo detergent from the stable of Unilever Nigeria Plc. OMO, one of the best stain removals in Nigeria recently marked its 50th year Anniversary with an event filled with glitz and glamour. Local production of OMO began in Nigeria in 1962 at the Lever Brothers Factory, Aba. The brand has grown with Nigeria over the years, and has made several improvements on its formulation to bolster its cleaning properties and ensure that it is consumers’ detergent of choice. Speaking at the re-launch and its Jubilee celebration, the Managing Director of Unilever Nig Plc, Mr Thabo Mabe; stated that OMO has had a unique history in Nigeria, and has over the years been the detergent of choice for numerous Nigerian families. In his words, “Unilever places a very high premium on the satisfaction of our consumers; that is why we never compromise on quality. http://perfectbrandsng.com/omo-multiactive-mix-just-another-breakaway-brand/

Ken Onyeali Ikpe Appointed MIPAN VP, Ada named Mediacom GM

Media Independent Practitioners Association of Nigeria (MIPAN) has elected Dr. Ken Onyeali Ikpe as the Vice President of the association even as his agency, Allseasons mediacom promoted a seasoned media strategist, Mrs. Ada Adheke to the position of general Manager (strategy and Implementation). MIPAN, an association of registered media independents operating in Nigeria has continued to grow from strength to strength since it started May 1999 with seven member companies. Dr Ken Onyeali Ikpe who holds a Ph.D degree in Development Economics is the Managing Director/Chief Executive Officer of Allseasons Mediacom Nigeria; a position he has held since 2005. The association will certainly benefit from his wealth of experience and leadership capacity. He cut his advertising teeth at Insight Communications Limited, where he was employed as an Account Manager in 1995. He worked assiduously and rose through the ranks to the position of Account Director in 1998. He joined Mediacom, a sister company in the Troyka Group as General Manager/Chief Operating Officer in April 2000. As head of the pioneer Media Independent company in Nigeria, his creativity and professionalism in media strategy, planning, buying and negotiations have endeared him to numerous clients, while his leadership qualities have made him a role model to aspiring young people. http://perfectbrandsng.com/ken-onyeali-ikpe-appointed-mipan-vp-ada-named-mediacom-gm/