Tuesday, July 21, 2015

Ambassador Deal: Where Is The Synergy Between Squadron And Ruggedman?

Nature has a peculiar way of stating its facts and one of such facts is the symbiotic relationship between a Shark and Remora. Sometimes called suckerfish, the Remoras’ job is to eat not just the crumbs from the Sharks food but to eat parasites surrounding the shark to keep it clean in turn the shark gives protection to its guest. Like Remora, a brand Ambassador’s characteristics should involve the ability to give good reputation to the brand he/she represents, not a controversial personality who will drag the name of the brand into mud. It is a common sight to see Nigerian celebrities who are making waves in their choosen field and with commendable reputations been used as brand ambassadors. Most recent of such signing is that of Korede Bello, Dija and Reekado banks as Glo brand ambassadors. The employment of Michael Stephen a.k.a Ruggedman as a brand ambassador to Intercontinental Distillers Limited, IDL brand, Squadron Dark Rum is generating huge controversy with some giving kudos to the initiative while others frown as it with the opinion that Ruggedman lacks qualities that tally with Squadron dark rum. http://perfectbrandsng.com/ambassador-deal-where-is-the-synergy-between-squadron-and-ruggedman/

Monday, July 20, 2015

Skye Bank’s “Reach For The Skye” Draw Millionaires Finally Emerge

One of Nigeria leading banks, Skye Bank Plc has elevated three lucky customers to the status of Millionaire with the banks’ ‘Reach for the Skye’ reward scheme which was held at the bustling Bodija Market in Ibadan, Oyo State on Thursday, July 16, 2015 The fortunate winners who were selected during an electronic draw conducted in the presence of officials of the National Lottery Commission are Damie Morrison of Garki Junction Branch in Port Harcourt, Innocent Oguabi of Katako Branch in Abuja and Donatus Okoro of Badagry Branch in Lagos. Some Four other customers were made richer with 250, 000 naira each while 10 others smiled home with 100, 000 naira each during the 1st round of the bank’s draw where the total prize money redeemed by the bank was Five million naira. Skye Bank’s Head of Retail Banking Group, Nkolika Okoli, said” the Bank would continue to encourage adoption of the savings culture by its existing and prospecting customers” The ‘Reach for the Skye’ Millionaire Reward Scheme is initiated to help assist customers to a better life. While encouraging Nigerians to take advantage of the reward scheme, Okoli said, ‘’Our target is to disburse 60 million naira before we conclude the draw and it is open to existing and prospective customers who qualify for the scheme by opening a Skye Save Plus account with a minimum of two thousand naira but their chances at becoming millionaires increase with additional deposits of the same amount. The public draws would hold every month for as long as possible baring in mind the capability of the Bank to sustain the Draws” http://perfectbrandsng.com/skye-banks-reach-for-the-skye-draw-millionaires-finally-emerge/

Friday, July 17, 2015

South Africa MTN, workers agree on deal to end 2-month strike

South African mobile operator MTN Group and union leaders reached a deal over bonuses on Thursday, ending two months strike by the workers. About 2,000 workers led by the Communications Workers Union (CWU) downed tools in May at Africa’s biggest mobile phone operator, demanding eight per cent pay rise and 16 per cent bonus payment. The CWU said it had agreed to an eight per cent bonus payment this year and 12 per cent next year. Both payments are guaranteed and not related to the performance of the company. “Members are expected to go back to work within two days after the signing of the agreement”, CWU General Secretary Aubrey Tshabalala said. The two parties failed to reach a deal on monthly wages, but the CWU has said it would accept MTN’s eight per cent offer if performance conditions are removed. MTN, along with its rivals in South Africa, is trying to contain costs in the face of tough competition that has hit profit margins. http://perfectbrandsng.com/south-africa-mtn-workers-agree-on-deal-to-end-2-month-strike/

Thursday, July 16, 2015

Top-More Ginger Ale Health Drink Berths by EECON Global

EECON Global Services Limited, a major player in the food and beverage sector in Nigeria, has introduced a wellness product called Top More Ginger Ale drink into the Nigerian market. Top More Ginger Ale is made purely from natural herbal supplements including ginseng and ginger extract which assist in the overall stimulation and anti-inflammatory effects of human body functions. Inclusive among the nutrients are Ginseng and ginger known to protect the heart and arteries, relief stress and help to control weight and blood sugar in the body. Engr. Nnamdi Unachukwu, Chairman of EEcon Global said the introduction of TopMore Ginger Ale health drink into the Nigerian market will re-ignite the waning culture of drinking ginger ale among health conscious Nigerians. Speaking at the media launch of TopMore Ginger Ale in Lagos at the weekend, “The fear of falling ill due to rising cases of diabetes, obesity and cancer is responsible for the decline in consumption of beverages especially fizzy drinks among Nigerians who are increasingly becoming health conscious. We decided to introduce Top More in this market because of its amazing health benefits. Ginseng extract in Top More is known to promote relaxation by reducing stress while giving energy and acting as a mental stimulant. “Another major natural herbal supplement contained in Top More is Ginger extract. Ginger is known to aid digestion and helps in reducing the risk of diabetes. It also contains antioxidant compounds which play a role in prevention of heart diseases” http://perfectbrandsng.com/top-more-ginger-ale-health-drink-berths-by-eecon-global/

Thiry identifies Tree planting as recipe for global warming

The Managing Director of Promasidor Nigeria Limited, makers of Cowbell, Onga, Toptea and Loya milk, Mr. Olivier Thiry, has said tree planting is a global phenomenon used to create a green environment that can protect our earth from the drastic effects of global warming. Thiry made the declaration in Lagos yesterday as the company collaborated with the Lagos State Government to mark the Tree-Planting Day. As part of the collaboration, Promasidor provided space within its premises where a tree was planted by the State Governor Akinwunmi Ambode, assisted by Thiry. Speaking at the occasion, Thiry explained that the partnership with the Lagos State Government and Lagos State Environmental Protection Agency (LASEPA) was to re-affirm Promasidor’s commitment to best global environment practices. “We are very proud to host and be associated with this noble project,” he said. He added that Promasidor operates within an eco-friendly environment as its principal alternate source of power is gas generators. To run these generators, he stated, is more expensive than diesel generators but they are confirmed to be environment-friendly owing to its less offensive emissions. His words: “In this regard too, all our extractor fans in the factory are wind-powered consuming zero electricity and our street lights are solar-powered. All these and more testify to our love and respect for the environment.” Governor Ambode, represented by Mrs Adetola Onisarotu, Director, Laboratory Services in LASEPA, said the collaboration between Promasidor and the LASG was aimed at renewing commitment to the preservation of environment, mitigation of global warming and its attendant climate change through annual tree planting exercise. http://perfectbrandsng.com/thiry-identifies-tree-planting-as-recipe-for-global-warming/

Etisalat PR account goes to Chain reaction

With information at our disposal, we can authoritatively revealed that the juicy public relations account of one of Nigeria telecommunication company, Etisalat is now in the custody of Chain Reactions. The Jaiye Opayemi’s led Chain reaction emerged the winner of the celebrated Etisalat’s Public Relations business which according to participants has been relatively fair. Etisalat threw the PR account out for agencies to proof their competency, granting contenders a fair playing field and equal opportunities. http://perfectbrandsng.com/etisalat-pr-account-goes-to-chain-reaction/

Wednesday, July 15, 2015

Monumental Banking Fraud: FCMB Exposed in Diversion of over 1 Billion Naira of Customer’s Funds

Is it true that the”evil men do lives after them?” Well the brazen conduct of this Monumental banking fraud has finally caught up with it! FCMB, one of the numerous new generation banks has been found wanting. Apparently Zumax Nigeria Limited has caught FCMB dipping its fat hands into its small Jar. Zumax Nigeria Limited took some time out of no time to look into the books of the Bank in question and compare it with its own. Reiterating that Financial Book Keeping is essential, either individual or corporate body, keeping your books can save you from heartaches. Here are few excerpts from the Hearing which was held both in Federal and Lagos High Courts. During the course of the hearing FCMB’s own documents have exposed self of diverting ₦250 million from its customer’s account, and then having done this; had the brazen cheek to complain to the customer that it was an overdrawn by more than the agreed limit of ₦200 million, charged extortionate interest in excess of ₦69 million on the resulting overdraft (all of the ₦69 million in interest was accrued in under a year), further debited the customer over ₦113 million in bogus charges arising from unauthorised and illegal Bankers Acceptance instruments initiated by the bank and then not content with this; Placed the customer in receivership when the customer disputed the bank’s demands that the customer should “repay” over ₦465 million! http://perfectbrandsng.com/monumental-banking-fraud-fcmb-exposed-in-diversion-of-over-1-billion-naira-of-customers-funds/

USAID Partners with Bayer Healthcare to make Microgyon Contraceptive Affordable

The world’s most widely used oral contraception; Microgynon® Fe is now available in local pharmacies at a significantly lower price after its recent launch in Sheraton Hotels Abuja. The product comes as a result of an innovative public-private partnership between Bayer HealthCare and the United States Agency for International Development (USAID). The reduced price enables middle-income couples to access a quality, affordable family planning product. The partnership is designed to make more affordable family planning choices available to women through the private sector and address the growing demand for contraceptives and the overall sustainability of supply. Family planning allows couples to plan their families as they desire, reduces the risks from unintended and/or high-risk pregnancies, and improves the health of mothers and their children by allowing time between pregnancies. With the introduction Microgynon® Fe in Ethiopia, Uganda, Tanzania, Malawi, Rwanda, Ghana, and Kenya, the Bayer-USAID partnership will expand the initiative to several more Sub-Saharan countries by 2016. USAID Nigeria’s Director, Health, Population and Nutrition office, Dr. Nancy Lawenthal, emphasized the importance of public-private partnerships in helping governments meet their Millennium Development Goals (MDGs). http://perfectbrandsng.com/usaid-partners-with-bayer-healthcare-to-make-microgyon-contraceptive-affordable/

South African Wines Tasting Fiesta Live In Lagos

Wines of South Africa (WOSA), producers and exporters are holding a Wine Tasting exhibition in Nigeria at the Federal Palace Hotel, Victoria Island, Lagos this Saturday, July 18th, 2015, and this event happens to fall with the Nelson Mandela Day which is celebrated around the globe. The one day event which is opened to 18 years and above, designed to showcase quality wines from over 25 wine producers and over 200 wine brands from different regions in the Cape Wineland of South Africa. Guests are expected to trade, taste and attend the exclusive South Africa Wine course, which must be pre-registered. With Brad Coetzer (Wine Advisor to the Beverage Intelligence) leading the grand tasting event , the course is opened to only Trade businesses such as importers, distributors, hotels F& B managers, retailers, portfolio managers, gourmet and brand reporters and general food and beverage service provider. http://perfectbrandsng.com/south-african-wines-tasting-fiesta-live-in-lagos/

Tuesday, July 14, 2015

Interswitch and PCI Partners on Global Payment Data Security

Interswitch teams up with one of the world best Data Security Council PCI on the improvement of data security globally. Interswitch transnational will work with the Council to achieve and improve payment data security worldwide through the ongoing development of the PCI Security Standards including the Payment Card Industry Data Security Standard (PCI DSS), PIN Transaction Security (PTS) requirements and the Payment Application Data Security Standard (PA-DSS). Endorsed by American Express, Discover Financial Services, JCB International, MasterCard Worldwide and Visa Inc., the PCI Security Standards require merchants and service providers that store, process or transmit customer payment card data to adhere to information security controls and processes that ensure data protection. To enhance payment data security globally whilst embracing new technologies as they are develop. The Council relies on involvement of those across the payments processing chain, merchants and service providers, payment device manufacturers and software developers as well as financial institutions and processors. http://perfectbrandsng.com/interswitch-and-pci-partners-on-global-payment-data-security/

Announcing Dell Command Suite 8.1 with Expanded Analytic Reporting to Office 365 and Cisco Unified Communications Manager

Dell Software announced its newest Unified Communications Command Suite 8.1, with added analytic reporting for Office 365 for Exchange Online and Cisco Unified Communications. The Unified Communications Command Suite 8.1 is the market’s numero uno solution to offer analytics and diagnostics across both Microsoft Exchange and Lync. This will be expanding the organization’s capability to harnessing the valuable intelligence in its unified communications systems to increase user productivity, encourage adoption, and protect sensitive information also with increased ROI, and plan for future growth and migrations. Organizations today invest heavily in unified communications and thus have a variety of systems in place across the organization. They barely have insight into who its users are what platform and how it’s being used. These always results in lost productivity, increased support man-hours and millions of dollars in software costs and renewals. With the looming end of support for Windows Server 2003, increased adoption of Office 365, and Exchange 2016 on the horizon, organisations are considering multi-UC platform migration paths that will support evolving business needs and better prepare for future growth. UC Command Suite delivers accurate insights into the already deployed various UC communication platforms – including which offices, departments, and cities are using specific platform features – to help businesses determine where to increase investment and where to eliminate platforms not being used. These insights help organizations better prioritise, anticipate capacity planning for the future environment, and enforce better communications and data loss prevention policies as they plan for their next migration path. Additionally, these UC insights help drive the cross-platform adoption and usage to realize the maximum return on investment. http://perfectbrandsng.com/announcing-dell-command-suite-8-1-with-expanded-analytic-reporting-to-office-365-and-cisco-unified-communications-manager/#prettyPhoto

MTN Nigeria’s CMO, Bayo Adekanmbi , Wins PhD Fellowship Award

Bayo Adekanmbi, the Chief Marketing Officer of MTN has won a global inter-school PhD research competition; an initiative driven by the research and development units of many leading global companies, with a common objective of identifying new ideas that will shape the future. The fellowship focuses on academic doctoral research that solves real world problems. Bayo’s thesis, Algorithmic Pricing Optimization for the Emerging Digital/Social Business Model was adjudged the most industry-relevant PhD research work because of its profound theoretical construct and very simple real-world application. For attaining this laudable feat, Bayo has been awarded a grant and consequently requires dedicated time to further develop his proposed model with simulated market experimentation. He is expected to execute the field work of his doctoral research work in London and Mumbai. Bayo’s decision to participate in this prestigious Ph.D programme is driven by his desire to better understand how emerging trends in the converging digital space will shape future competiveness especially in the area of real-time analytics and prescriptive customer behavior. He will therefore proceed on sabbatical to enable him concentrate on his studies. http://perfectbrandsng.com/mtn-nigerias-cmo-bayo-adekanmbi-wins-phd-fellowship-award/

Diamond Bank Donates Vehicle, Communication Gadgets to the Nigeria Police

Speaking during the presentation of a Toyota Hilux van and sophisticated communication gadgets to the Command Headquarters in Lagos, Ayona Trimnell, Divisional Head, Corporate Communications of the Bank, stated that the donation is one of the ways that Diamond Bank gives back to the society. According to her, the aim of the donation is to contribute towards a better and well equipped Police force. She said: “We believe that a better equipped Police will do a better job at containing crime and providing a more effective security in the society. Therefore, ensuring that the police force is better equipped should be the collective responsibility of every citizen, we at Diamond Bank constantly strive to give back to the society in ways that impact positively”. Speaking further, she said that the donation represents Diamond Bank’s token of appreciation to the Police Force for their patriotism and selfless service to the society while at the same time encouraging them to do even better. http://perfectbrandsng.com/diamond-bank-donates-vehicle-communication-gadgets-to-the-nigeria-police/

Spectranet Introduces Amazing Offer, with Free Gigabytes

Internet service provider (ISP) Spectranet4G LTE, has announced an amazing offer of 30GB FREE for every new modem purchased on the network even as existing subscribers enjoy rollover of unused data to the next month. Speaking on the consumer promo, Mike Ogor, Spectranet’s Head of Marketing explained that the promotion is part of the company’s repositioning strategy to ensure that its customers experience the “new spirit of Spectranet”. “Based on our aspiration of bridging the communication gap as well as building and deepening relationships and connectivity among families, businesses, etc we have introduced this amazing offer to encourage Nigeria to access the internet at an amazing cost that will enable families and organizations be more active on the net,” said Mr. Ogor. With this offer, customers can own a high speed internet modem at a very affordable price. They can buy a modem at N16, 000 and get 30GB FREE or N12, 000 and get 5GB FREE. Unused data can be rolled over to the next month. Isn’t that a wonderful arrangement? Mr. Ogor added that, to make internet services affordable and easily accessible, the network has one of the most affordable data plans in the industry. “We are providing the best offer in the market: Our 20GB plan costs only N7000 per month while the night N6, 000 monthly data plan allows 40 GB translating only N150/GB. http://perfectbrandsng.com/spectranet-introduces-amazing-offer-with-free-gigabytes/

Harpic Unveils New ALL-IN-ONE toilet Solution, Picks Helen Paul as Brand Ambassador

Reinstating its commitment in the hygiene and home care segment, Harpic tripled its powered impact with a new campaign tagged “Harpic All in One”. To this end, a new Television Commercial (TVC) and a new Brand Ambassador has equally been unveiled to flag-off the new campaign. This is expected to give the much needed impetus to the brand and campaign as it new Harpic All-In-One challenges our traditional cleaning methods. The Brand Ambassador, delectable comedienne, Helen Paul will be actively involved in this new campaign with her “baby-soprano” voice as she stared in the new TVC. Speaking at a media conference in Ikeja, Lagos where the new TVC and The brand Ambassador were unveiled, Reckitt Benckiser’s Marketing Director -West Africa, Mr. Oguzhan Silivrili revealed that the main goal of the new campaign was to enlighten consumers on the superiority of Harpic over traditional toilet cleaning techniques. In the words of Silivrili, “we know that consumers need products that can remove tough stains, kill germs and freshen up their toilets. They will now realize they can conserve their cash for other things since they do not need to buy three different products for their toilets. Now, they can get all they need in Harpic- “All in One product”. http://perfectbrandsng.com/harpic-unveils-new-all-in-one-toilet-solution-picks-helen-paul-as-brand-ambassador/

Friday, July 10, 2015

NB Plc Manager Gives Reason For Maltina Teacher’s Award Extension

A teacher is likening to a compass that activates the magnets of curiosity, knowledge, and wisdom in the pupils but unfortunately many of them are neglected either by the government or the society. In celebrating teachers, Nigeria leading brewing outfit, Nigeria Breweries Plc is staging a first of its kind initiative to honour great teachers who spent time helping others learn about themselves and the world. The initiate which has been on for months has been extended for others to participate. Speaking at press briefing held few days ago, the CSR/Sustainability Manager of Nigerian Breweries Plc, Emete Tonukari disclosed why the organization has given a new deadline for teachers across the country to submit their entries for the Maltina Teacher-of-the-Year Awards. According to her, the deadline for submission of entries is now Friday, July 24th, 2015; a three-week extension from its earlier June 30th deadline.

Thursday, July 9, 2015

Peter Ndegwa Becomes Guinness Nigeria Managing Director

Guinness Nigeria Plc, a subsidiary of Diageo Plc, has announced that Peter Ndegwa will assume the post of the managing director of the company with effect from July, 1, 2015. Peter Ndegwa, who is currently Managing Director of Guinness Ghana Breweries Limited replaces John O’Keeffe, the former MD. Soren Lauridsen, who was previously announced as O’Keeffe’s replacement, has decided to leave his position due to personal, family related reasons effective end of June. Ndegwa holds an MBA from the London Business School and a Bachelor’s degree from the University of Nairobi and is also a qualified accountant. He has over 10 years working experience in East Africa and the United Kingdom with the global accountancy and consulting firm, PricewaterhouseCoopers. Ndegwa joined Diageo in 2004 in East Africa as Strategy Director for East Africa Breweries Limited, a Diageo’s subsidiary. He was then appointed Sales Director in 2006 and Group Finance Director in 2008. EABL is a high profile £1.8 billion market capitalisation locally listed business with a turnover of £470 million and 1, 500 employees. Ndegwa was appointed Managing Director of Guinness Ghana Breweries Limited in 2011 with end to end (supply and demand) accountability for the P&L and commercial priorities of the business. He has overseen a complete reframe of the business despite some very tough external operating conditions – substantial currency devaluation, slowing GDP growth and high cost of doing business. Ndegwa is a highly effective and accomplished business leader with a proven track record in strategic and commercial leadership spanning over 20 years. He excels in orchestrating strategic change, driving organisational and team alignment and building momentum around business priorities and delivering superior business results. He leverages both his natural authenticity and strong diverse experience across a set of functional areas (strategy, sales, finance, consulting) to create impetus in organisations and teams. He has been particularly successful in creating highly engaged teams and organisations. Ndegwa is excited at the opportunity to lead a truly iconic business like Guinness Nigeria at this time and looks forward to working with the board, executives and management of the company to deliver its performance ambition. O’Keeffe will continue as a non-executive director of Guinness Nigeria and, as the Diageo executive responsible for Diageo’s Africa business, will continue to stay involved with the Nigerian business. http://perfectbrandsng.com/peter-ndegwa-becomes-guinness-nigeria-managing-director/

Thursday, July 2, 2015

Billionaire Peter Lim’s Company Acquires Ronaldo’s Image Right

Billionaire Peter Lim’s company Mint Media has acquired the image rights for football star Cristiano Ronaldo, the firm announced on Monday (Jun 29). Under the deal, Hong Kong-based Mint Media will own and administer all of Ronaldo’s image rights, except for those related to his club Real Madrid, for six years. Ronaldo has an existing management contract, which will be retained by Mint Media, the company added. Image rights are the proprietary rights a person has in his or her image, akin to a trademark for a logo or a company’s name, or a copyright for artistic work, said Mint Media. Mr Lim said the partnership with the Portuguese forward will provide further growth and exposure for Ronaldo’s brand in Asia. “Ronaldo is not just a great soccer player, he is also a very popular personality. I am confident that the Cristiano Ronaldo brand will continue to grow,” he said. “I have always admired Peter’s entreprenerial savvy and his ability to grow businesses,” Ronaldo said. “He is also a good friend whom I have known for a while. I believe he will be a good partner and a good value adds for my brand.” Mr Lim also has a stake in Spanish football club Valencia. http://perfectbrandsng.com/billionaire-peter-lims-company-acquires-ronaldos-image-right/

Mantrac Kick Starts Power System Campaign with Convenient Acquisition Plan

In order to achieve optimal power solution, Mantrac Nigeria, the authorized Caterpillar dealer has flagged off Power System Campaign for its consumers with the aim of providing cutting-edge power solutions that come with convenient acquisition plan. The unique offer comes with free labour cost for first service, delivery within Lagos, 20% down payment with installments for 24 months with as low as N78,000 per month added with special discounts. Speaking at the campaign flag off,Managing Director, Mr. Edmund Martin-Lawson,disclosed that Nigeria is one of the fastest growing markets in the World. As a result of the business needs, it is important for every business to have back up supply for power. The need for constant power supply for large, small and medium scale businesses as well as home consumption is on the increase. He added that“the result is that there is a growing competition from players in the industry, the competition is stiff across all segments of the market from the little sets popularly referred to in local parlance as ‘I better-pass-my-neighbor’ to the very industrial sets suitable for IPPs. To this end, Mantrac is offering the opportunity for easy and convenient acquisition of CAT generators through the Caterpillar Financial (CATFIN) scheme. CATFIN, officially launched in 2013 in Nigeria, in collaboration with Stanbic IBTC, is a financing solution that assists customers acquire Caterpillarproducts.Caterpillar products are very reliable and durable.” In his comments,General Manager, Power Systems, Ibrahim El Bassiouny, said Mantrac Nigeria, for which providing Power solutions is one of its core areas, is looking toassistbusinesses in general to keep their services running so that they in turn can satisfy their customers. “So we are reaching out to restaurants, hotel owners, schools/education institutions, even places of worship as they also need electricity supply.” He added. The offer is in collaboration with Stanbic IBTC Bank so that customers can stretch payment systems ina way thatwould be convenient for them, financially, to own a generator. The integrated purchasing solutions are backed by CAT Financial(CATFIN) which is tailored to meet various needs, with low interest rates. Mantrac Nigeria Limited (formerly Tractor & Equipment) has represented Caterpillar for about 64 years and remains the sole authorized dealer for Caterpillar products; includingthe full range of CAT construction equipment; Wheel Loaders, Skid Steer Loaders, Dump Articulated Trucks, Backhoe Loaders, Excavators, Motor Graders, Track-Type Tractors and BCP products. Moreover, Mantrac Nigeria Limited distributes Mining, Power Systems, Material-Handling & Warehousing equipment for a wide range of industries and applications. Mantrac Nigeria Limited is also the sole approved supplier of genuine Caterpillar parts, which are available at competitive prices. The company is part of the Mantrac Group which is the Caterpillar official dealer in nine countries including Egypt, Kenya, Tanzania, Uganda, Ghana, Sierra Leone, Iraq and in parts of Russia. Employs over 500 highly qualified and well trained professionals, it operates through a network of branches in Lagos, Port Harcourt, Abuja, Kaduna, Kano, Warri, Enugu, Benin and Ibadan, thereby ensuring greater accessibility, prompt and professional service and the fulfillment of our customers’ needs and expectations. http://perfectbrandsng.com/mantrac-kick-starts-power-system-campaign-with-convenient-acquisition-plan/

Media Reach Explains Partnership with Google

The West and Central Africa’s number one independent media specialist, mediaReach OMD has given further insight into its partnership agreement with Google Global Services Nigeria Limited on brand marketing. The agreement, which was consummated last Thursday at an event christened “Google Day” at the mediaReach office in Lagos, will see the two companies collaborate on survival strategies for different brands in the face of stiff competition not only in Nigeria but across the world. MediaReach said the effort will also result in building more digital capabilities, both within the Agency and within the marketing team of clients, while focusing on new products demonstration like Google cards, Google Now, Cromecast, etc. The Agency also explained that the partnership will take the relationship between the two companies to the next level on various Google products; and shall leverage for instance, on Youtube beyond advertising and creating content from the consumer context. It will equally stimulate “brand-connect in the area of Hygiene, Hub and Hero content which consumers would like to see coming from the brand. In addition, the agreement will strengthen the role of Digital as the line between Offline and Online is blurring because of the ease at which consumers now travel within the Physical and Virtual world. The objective of this effort, the Agency noted, is to strengthen the collaboration between the companies and harvest maximum benefits to their clients. Juliet Chiazor, the Country Manager of Google, said it is imperative for any organisation that will survive to develop a strategic marketing campaign that can stand out in the competitive market. She noted that customers are faced with a minimum of 2,000 marketing messages streamed on different communication platforms every day. Chiazor therefore said for any player to excel, its communication must be appropriate and target the right audience. She declared that television viewership is slowly declining as audiences are shifting online. Specifically, she stated that there is an increase of 60 percent of online video streaming that customers are faced with. “Brand building elements still entail awareness and emotional engagement just as the case with traditional marketing platforms”, she said. Based on this, she advised that video should be seen as an integral part of brand building and should be used more in brand communication. Corroborating her view, Tolu Ogunkoya, the Chief Executive Officer of mediaReach OMD averred that there are still many players who are undecided about the relevance of digital brand marketing despite its importance in today’s marketing communication. His words: “It is high time we decided to take active steps in the interest of our corporations”. http://perfectbrandsng.com/media-reach-explains-partnership-with-google/