Tuesday, January 27, 2015

Airtel Moves PR Business To CMC Connect

Airtel Nigeria has announced that, its brand’s Public Relations aspect of its marketing communications’ business has been awarded to Lagos PR shop, CMC Connect. The Multi-million naira business was reviewed in a bid to taking the brand to its next phase of development. According to Yomi Badejo-Okusanya, CEO, CMC Connect, in an interactive session with a cross section of the media, the agency which had its on-board meeting with the client representatives recently has officially taken over the management of the client’s Public Relations business. http://perfectbrandsng.com/airtel-moves-pr-business-to-cmc-connect/

Monday, January 26, 2015

Twitter Buys Zipdial For $40m To Aid Users In Emerging Markets

Twitter has acquired mobile phone service ZipDial for a reported $40 million in an attempt to make the real-time social network more accessible to people in India and other emerging markets. ZipDial allows people to use Twitter via a toll-free “missed call” to a designated phone number. Callers then receive inbound content on their phone in real time through voice, SMS or an app notification. This “missed call” marketing platform allows people to access content for free, which is especially useful in the developing world where many can’t afford data plans. Based in Bangalore, India, ZipDial has already been used by Twitter users in the country to follow famous actors, sportsmen and religious leaders. For more stories, please visit: http://perfectbrandsng.com/twitter-buys-zipdial-for-40m-to-aid-users-in-emerging-markets/