Ace Roots Is Consumers Choice – Oluwalusi

Citing the need to conduct a painstaking research and the need to fill a yawning gap in the market as reasons, it was fanfare and glitz as Nigerian Breweries Plc’s introduced the company’s newest product, Ace Roots, ready-to-drink (RTD) herbal mixture to the company’s teeming trade partners (retailers, distributors, bar operators) and consumers at separate Trade launch/unveiling of the product in Ibadan, Oyo State and Akure, Ondo State recently. According to the Zonal Business Manager – West, Opeyemi Oluwalusi while introducing the product to stakeholders at Akure disclosed that there were high expectation and urge from consumers and NB Plc trade partners for the company to come up with its own brand of herbal drink when the company’s oldest competitor, Guinness Nigeria Plc. launched ORIJIN into the market sometimes last year. “When our competitor came up with her brand sometimes last year and stakeholders like you and our teeming consumers started asking when is Nigerian Breweries going to come out with her own brand of herbal mixture drink? We appealed to you to exercise patience and explained that we are working on some extraordinary. This was because we need time to carry our proper research and consultations with you critical stakeholders. The result of that painstaking research and consultation is what we are launching and unveiling to you here today – Ace Roots,” he said. Speaking also on the wide acceptance that the new product has received, Olwalusi claimed that the product is not only a threat but is fast taking over leadership of the market. ‘Why should we worry over what we should celebrate? If Ace Roots is already being labeled a ‘bully’ by competitors, it means they already conceded leadership of the market to the product. If that is the case, then we should pop more bottles of Ace Roots in celebration,” he enthused. He listed the rich herbal content of Ace Roots to include: kolanut, ginger roots, chilli pepper, sweet orange, bitter orange, ginseng roots, cocoa bean, ASPARTME plus seven other fruits, spice and herbs. http://perfectbrandsng.com/ace-roots-is-consumers-choice-oluwalusi/