Tuesday, September 25, 2012

Cruel Passion receives positive reviews One of the newest titles published by Learn Africa Plc, Nigeria’s foremost Learning Resource Company, was recently launched in Lagos. The novel, Cruel Passion, is authored by writer Dayo Oladele-Ilori and published under LearnAfrica’s Echo series. The well attended launch, themed ‘Blaze the Passion’, took place at the prestigious Renaissance Hotel Ikeja, over the weekend. Chairman of the occasion, Gbenga Arojo, while speaking said that the book was an inspiration to young, aspiring Nigerians as it portrayed the country’s rich culture and taught moral lessons. Arojo described the book as a fiction which highlights the consequences of unplanned pregnancy, giving in to emotions that run wild, and the consequences of the actions we eventually take as a result. “This is a book everyone who has ever been in love, everyone who has ever been wronged and everyone who has ever been heartbroken ought to read,” he said. Also speaking at the event was Gbola Aiyedun, Publishing Director, Learn Africa Plc, who was represented by Sarah Anammah, Senior Editor at Learn Africa Plc, who narrated the tireless efforts the author put into the realization of the novel. Aiyedun went further to say that Learn Africa Plc is a company that thrives on impacting people with knowledge. He enjoined Nigerian authors to use the platform offered by the Learn Africa Echo to showcase the richness of the Nigerian literary and cultural heritage. One of the book reviewers, Salif Adjokoto, an Editor with Tell magazine, who was also present at the occasion, said “Dayo very well knows how to spin a yarn. With her simple writing language, one readily wants to wine and dine with the colourful and solid characters in Cruel Passion.” Dayo Oladele-Ilori is a prolific author, a seasoned management consultant and a life coach. Her robust collection of poems includes Ashes, Friendship, The Dance and Disillusioned, amongst others which has graced different magazines and has been published on websites like poetry.com. Her first book You Shall be Fruitful is in high demand and has impacted many lives positively. Cruel Passion which is a one hundred and eighty four page novel is an interwoven experience of friendship, naivety, sincerity, deception, love revenge and abomination. The novel is set in three major cities: Lagos, Sicily and Port-of-Spain. The novel has been tagged for an audience which include teenagers and adults. The Echo series of Learn Africa Plc is published to improve the Nigerian reading culture and create an avenue for the promotion of the Nigerian values of hard work, selflessness, devotion and dedication. The series publishes works of African origin that are of international standard, with the aim of promoting creativity and local authorship. Other titles in the Echo series are Chimere, Eaters of Dust, Conspiracy of Silence, A Drop of Mercy, Guardian of the Cosmos, to name a few.
Promasidor calls for entries for media excellence awards, ‘Promasidor Quill Awards’ Promasidor Nigeria, makers of Cowbell milk, has called for entries for its recently launched media excellence awards for journalists, tagged ‘Promasidor Quill Awards’. Mr. Andrew Enahoro, Head Legal and PR, Promasidor Nigeria Limited who made this known at a press conference in Lagos yesterday, said the awards is now officially open as journalists can now enter for the competition through its website. “The ‘Promasidor Quill Awards’ which was launched in March 2012, is now officially open. Submission of entries will run all through to March 2013 when it will be closed for compilation. Interested journalists can log on to the website http://quillawards.promasidor-ng.com/ to submit their entries.” Speaking on, Enahoro made known that the awards would encompass five categories and will be done strictly on an e-platform. “The ‘Promasidor Quill Awards’ will cover five categories which are the Brand Advocate of the year, Best CSR Report of the year, Most Educative Report of the year, Best Report on Nutrition and the Best Photo Story of the year. These categories have been carefully thought-out to accommodate most journalists in the industry. Unlike others, the ‘Promasidor Quill Awards’ will be done on an e-platform. It will be done strictly using the internet so as to avoid difficulties in submitting entries. This will give interested participants equal opportunity to participate in the awards and also there will be no case of lost entries as you will receive an immediate response after submitting your entry.” When asked who the judges were, Enahoro said “the panel of judges will consist of a representative from Nigerian Institute of Public Relations (NIPR), an academia and a veteran journalist. Speaking further, Mr. Ayodele Oguntubi, Coordinator Corporate Affairs, Promasidor Nigeria while demonstrating how to upload entries for the awards, said journalists are entitled to one entry per category. “Interested journalists can only submit one entry per category, except the Brand Advocate category where we will do the collation ourselves with the help of our agency. It will be required that a scanned copy of the story in print and a Microsoft word copy of the story be submitted for legibility,” Oguntubi said. Revealing the prizes, Oguntubi said winners in each category will get an opportunity to do a course at Lagos Business School (LBS), a high-end Laptop, a high-end camera for the photojournalist, and all Promasidor products. The ‘Promasidor Quill Awards’ is a platform in Nigeria to reward journalists for dedicated news reportage on Industry, Education, Corporate Social Responsibility & Nutrition issues all year round. These Awards will be an annual event that would add more depth and reward reporting excellence. Winning journalists would be rewarded with befitting prizes and be given the opportunity to add to their knowledge and skills set. It was launched at the Promasidor Media Brand Academy in March, 2012.
Promasidor calls for entries for media excellence awards, ‘Promasidor Quill Awards’ Promasidor Nigeria, makers of Cowbell milk, has called for entries for its recently launched media excellence awards for journalists, tagged ‘Promasidor Quill Awards’. Mr. Andrew Enahoro, Head Legal and PR, Promasidor Nigeria Limited who made this known at a press conference in Lagos yesterday, said the awards is now officially open as journalists can now enter for the competition through its website. “The ‘Promasidor Quill Awards’ which was launched in March 2012, is now officially open. Submission of entries will run all through to March 2013 when it will be closed for compilation. Interested journalists can log on to the website http://quillawards.promasidor-ng.com/ to submit their entries.” Speaking on, Enahoro made known that the awards would encompass five categories and will be done strictly on an e-platform. “The ‘Promasidor Quill Awards’ will cover five categories which are the Brand Advocate of the year, Best CSR Report of the year, Most Educative Report of the year, Best Report on Nutrition and the Best Photo Story of the year. These categories have been carefully thought-out to accommodate most journalists in the industry. Unlike others, the ‘Promasidor Quill Awards’ will be done on an e-platform. It will be done strictly using the internet so as to avoid difficulties in submitting entries. This will give interested participants equal opportunity to participate in the awards and also there will be no case of lost entries as you will receive an immediate response after submitting your entry.” When asked who the judges were, Enahoro said “the panel of judges will consist of a representative from Nigerian Institute of Public Relations (NIPR), an academia and a veteran journalist. Speaking further, Mr. Ayodele Oguntubi, Coordinator Corporate Affairs, Promasidor Nigeria while demonstrating how to upload entries for the awards, said journalists are entitled to one entry per category. “Interested journalists can only submit one entry per category, except the Brand Advocate category where we will do the collation ourselves with the help of our agency. It will be required that a scanned copy of the story in print and a Microsoft word copy of the story be submitted for legibility,” Oguntubi said. Revealing the prizes, Oguntubi said winners in each category will get an opportunity to do a course at Lagos Business School (LBS), a high-end Laptop, a high-end camera for the photojournalist, and all Promasidor products. The ‘Promasidor Quill Awards’ is a platform in Nigeria to reward journalists for dedicated news reportage on Industry, Education, Corporate Social Responsibility & Nutrition issues all year round. These Awards will be an annual event that would add more depth and reward reporting excellence. Winning journalists would be rewarded with befitting prizes and be given the opportunity to add to their knowledge and skills set. It was launched at the Promasidor Media Brand Academy in March, 2012.
Are secondhand clothes Nigeria’s first choice? MANY shipped containers arrive in the Lagos market, filled to the brim with plastic-wrapped bales of secondhand clothes from the western world. Traders scour, barter, hem and haw over T-shirts, bras, pants and shoes sent to help clothe the 160-million-strong Nigerian population following the collapse of the country’s textile industry many years ago. I ndeed, Nigeria once had a thriving textile industry, largely based in the northern city of Kano. But in recent decades, as the nation’s state-run electricity company fell into shambles, the mills slowed and finally stopped. Some companies, like Omas Nigeria Limited, still produce clothes for government agencies and private businesses, but making a profit has grown increasingly difficult as they depend on diesel generators for electricity. Katangua Markets sit past the international airport, nestled in the suburbs of Nigeria’s largest city. Piles of clothes ranging from jeans to underwear lie on the ground..... visit: http://brandxchangeonline.com/are-secondhand-clothes-nigerias-first-choice/
Gala; Rich Look, Poor Taste? GALA sausage roll needs no introduction in Nigeria. From the stables of UAC Foods, the snack is a great brand and serves as good filler between meals. Having been around for almost half a century, it has a long track record that inspires many in the same line of business. Recently, UAC even bagged the ISO 22000: 2005 certification from the Standards Organisation of Nigeria (SON) in recognition of its efforts at providing quality products for consumers. Recently, the A-class packaged snacks was rebranded with a new attractive look, an initiative that was well applauded by consumers. But some lovers of the brand maintain that UAC Foods obviously has a lot of work to do to upgrade the snack to meet earlier standards. Lovers of Gala in the early 90s, for instance, observe that the beef roll does not ... read more: http://brandxchangeonline.com/category/food-beverage/
Ecobank Eyes Customer Welfare with ‘Back To School’ Campaign As the new school year begins, parents and guardians have been encouraged to pay their children and wards’ school fees with the Ecobank Rapid Transfer, reputed to be a fast, convenient and reliable means to transfer money within Nigeria and across Africa. The Ecobank Rapid Transfer “Back to School” campaign, which is available to both customers and non-customers of the bank, provides a special window for parents to pay their wards’ school fees and other necessary upkeep allowances without hassle. Announcing the commencement of the campaign, Ecobank Product Head, Domestic Products, Funwa Akinmade, said the Rapid Transfer is an Ecobank proprietary ‘send and receive’ money transfer product available in all Ecobank branches in Nigeria, and facilitates easy transfer and access to funds across the nation and in all countries where Ecobank is represented. According to Funwa, the Rapid Transfer, which is the first of its kind in Nigeria, is designed to save customers from the risk of carrying cash as well as facilitate easy payment for goods and services across Nigeria. “Also, it enables easy payments across African borders without the hassles of sourcing for foreign exchange as the payments are made in the local currencies of both the transfer and the receiving countries”, he said. Rapid Transfer product is one of the innovative products of the Ecobank Group developed out of the need to provide convenient, accessible and reliable money transfer systems for its retail and wholesale customers, thereby contributing to the financial and economic development of Africa
It starts with a SNAPP!!! …..Guinness unveils its newest brand
Guinness Nigeria Plc launched its newest brand … the first of its kind …the exquisite SNAPP - the first apple-tasting alcoholic beverage with a crisp taste specifically made for women of style and sophistication. SNAPP is the first apple tasting alcoholic beverage with a crisp taste in Nigeria specifically made for women. It is packages in an attractive and crystal clear 30cl bottle with a gold and green label which gives it a distinct and classy look. SNAPP is packaged in a clear & attractive 30cl gold and green labelled bottle which gives it a distinct and classy look. The launch brought the most glamorous and sophisticated women in Nigeria together in one place. The women at the launch showed all the qualities that SNAPP is all about in their trendy and sophisticated outfits. Guests were treated to the best in entertainment, food and lots and lots of SNAPP! To find out more about SNAPP visit their face book page and like their page at www.facebook.com/SnappNigeria. SNAPP is already sold in bars, supermarkets and retail outlets all over the country.