Thursday, November 27, 2014

Microsoft Mobile To Reward Customers With 12 Cars

With the holiday right around the corner, Microsoft Mobile Devices and Services has announced the commencement of the ‘Lumia Christmas’ promotion. Aimed at making this holiday season special for its customers, it runs from November 24th to December 31st 2014 will see 12 lucky Lumia smartphone and tablet buyers drive away with a brand new Ford Figo car as well as lots of instant gifts. Joseph Umunakwe, General Manager, Microsoft Mobile Devices and Services, West Africa commented that “We are very proud of our Lumia smartphones and tablets and how it continues to connect more people to our suite of productivity services, whilst providing them a rich smartphone experience at amazing price points. This is our little way of rewarding our consumers, ensuring they close this year and begin the New Year on a high note.” He explained that “Everyone stands a chance of winning one of the 12 brand new Ford Figocars on offer. All they need to do is buy any Lumia smartphone or tablet and SMS keyword LUMIA your NAME and IMEI number to 38680” http://perfectbrandsng.com/microsoft-mobile-to-reward-customers-with-12-cars/

Friday, November 21, 2014

Yahoo To Acquire Brightroll For $640m

Yahoo is to acquire BrightRoll, the programmatic video advertising platform, for $640 million (£402.7 million) in cash. Following the deal, Yahoo will combine its existing desktop and mobile video advertising with BrightRoll’s programmatic video platform and publisher relationships. Yahoo said the acquisition will “dramatically strengthen” its video advertising platform, “making it the largest in the US”. BrightRoll’s net revenue is expected to exceed $100 million this year. The acquisition is expected to close within the first quarter of 2015. Marissa Mayer, the chief executive at Yahoo, said: “Video, along with mobile, social, and native, is driving a surge in digital advertising. “Here at Yahoo, video is one of the largest growth opportunities and BrightRoll is a terrific, strategic and financially compelling fit for our video advertising business. “This acquisition will accelerate the growth of both companies. We can help BrightRoll scale to even more advertisers globally and they can bring its tremendous platform offering to Yahoo’s advertisers. “The combination builds positive momentum for Yahoo’s broader display advertising business in 2015.” http://perfectbrandsng.com/yahoo-to-acquire-brightroll-for-640m/