Following in the footsteps of STAR Trek, STAR Quest and STAR The Winner Is, a new baby has been added to STAR’S numerous platform in rewarding consumers’ loyalty, it is called, STAR Football Superfans show.
According to Edem Vindah, Nigerian Breweries Corporate Media and Brand PR Manager, the idea behind this platform is to reward fans who have over the years shown loyalty to the football game as well as the STAR Lager beer,
‘STAR is a brand known for always rewarding its loyal consumers and this game show is another way to do so. Over the years, we have been very active in ensuring that people’s passion are rewarded and well too. It’s been music for a while but this time, we bring football to the table too’ he said.
He revealed further that the campaign will cover selected bars in Nigeria, radio, online and TV versions to allow for participation from fans all over the country. In his words ‘We understand that football fans are everywhere in Nigeria and this is why unlike others, we didn’t restrict this campaign to TV.’
The show will air on Africa Magic Channel 154 on Thursdays 8pm and AIT on Fridays 9pm.
http://perfectbrandsng.com/star-debuts-new-football-tv-game-show-star-football-superfans/
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