Ibadan Comes Agog For Ace Roots

Amidst fanfare at a well attended event that had distributors and retailers in attendance, aimed at officially introducing the latest innovative beverage drink to the public, the ancient city of Ibadan played host to Africa’s brewing colossus, Nigerian Breweries Plc, has Ace Roots debuted. According to the company’s Zonal Business Manager – West, Opeyemi Oluwalusi, Ace Roots is a product of painstaking research and response to consumers’ retailers and distributors’ demands and the result of Nigerian Breweries Plc’s in-depth consultations with critical stakeholders before its intervention in the herbal mix section of the beverage drink market. “At Nigerian Breweries Plc., we love to respond to consumers’ demands. You will bear me witness that your feedback from consumers and critical stakeholders have continued to play critical roles in our decision making process. When our competitor came up with her brand sometimes last year and stakeholders like you and our teeming consumers started asking when is Nigerian Breweries going to come out with her own brand of herbal mixture drink? We responded by appealing to you to exercise patience as we need time to carry our proper research and consultation with you (retailers, distributors), including teeming consumers and other critical stakeholders before we can make a decision. The result of that painstaking research and consultation is what we are launching and unveiling to you here today – Ace Roots,” he said. Oluwalusi explained to the ecstatic crowd that Ace Roots, like many of its predecessors from the stable of Nigerian Breweries Plc has come to’ change the game for nightlife, especially for the bitters/herbal mix section of beverage industry. Of course, the in-thing will be for consumers to ‘change their game to low sugar’,” he said. He espoused the rich herbal content of Ace Roots to include: kolanut, ginger roots, chilli pepper, sweet orange, bitter orange, ginseng roots, cocoa bean, ASPARTNE plus seven other fruits, spice and herbs. http://perfectbrandsng.com/ibadan-comes-agog-for-ace-roots/