Friday, October 31, 2014

Orijin: The Brand That Came, Saw and Conquered By Temidayo Badmus

Few years back, consumers of alcohol preferred local herbal concoctions in the name of bitters to well brewed alcoholic beer of international standard. The age-long tradition of beer consumption was on its way out of fashion. This is because consumers of bitters believe that it contains body purifiers, anti-malaria components and ingredients that strengthen the virility of men. Big brands were struggling for sales and manufacturers of smaller beer brands were closing business due to drastic drop in sales. Manufacturers of the local herbal contents were smiling to the banks on a daily basis. There was serious crisis in the marketing of most beer brands. Many big brands in the alcohol business battles with branding and rebranding of various new products while ‘herbalists’ who have taken over the alcoholic beverage industry continue to swell in numbers. However, it took the ‘divine’ intervention of big multinational brand, Guinness to rescue the market from the ‘hoodlums’ who were making swift business from the illegal supply of purported ‘poison’ into the market. After its entry into the market, the ORIJIN brand which registered the Orijin word and its associated logos as trademark, took the industry by storm, sending the dominant products out of the market and making an instant impact in the alcoholic beverage market. Before Orijin’s arrival mid last year, there have been products like Alomo Bitters, Kerewa, Kogbebe, Ibile, Durosoke, Dadubule, Action Bitters, Koboko, Ogidigba, Pasa Bitters, Osomo among others. Despite initial fears over the hygiene level of the products and the composition, their usual sex energy boosting appeal continues to lure customers to patronize them in mass. http://perfectbrandsng.com/orijin-the-brand-that-came-saw-and-conquered-by-temidayo-badmus/