CAP Plc Unveils ‘Copper Orange’ as 2015 Dulux Colour of the Year

For its inviting, surprising, warm and adventurous appearance ‘Copper Orange’ has emerged the Chemical and Allied Products (CAP) Plc, color of the year (2015) at a special event held at the Golden Tulip Hotel, Festac, Lagos on Thursday, March 26, 2015. Delivering his keynote address at the event, the Group Managing Director, UAC of Nigeria Plc, Mr. Larry Ettah revealed that the Dulux Colour of the Year initiative signifies the confluence of a great brand and an impactful idea about one of the central themes of life – colour. He stated that the theme for the 2015 Dulux Colour of the Year – Explore, was strategically chosen to depict the mood for the colour which encourages everyone to explore every day opportunities. Ettah added that Copper Orange totally captures the everyday mood and the five trends that support it which are adventure, unseen spaces, him and her layering and friendly barter in tandem with the prediction of colour experts, based on research, that a warmer spectrum of reds and oranges is emerging, one that reflects a more positive global outlook. “The intriguing side to the 2015 Colour of the Year is that it has shifted attention to the basic and ordinary things around us. After all, nature in its natural state tends to weave an array of colour in a way that blends, pleases and soothes our daily lives. I, therefore, urge you to enjoy and discover the value and true worth of the normal things of life! Let us all embrace the current colour tone and mood for the year as we strive for all-round excellence and success! Also speaking at the occasion, the Managing Director, CAP Plc, Mrs. Omolara Elemide, stated that the Dulux Colour of Year is a global initiative of AkzoNobel where a trend setting colour that sparks discussions in the design and architectural sector, is chosen to represent and set the mood for a particular year. ”Todays event marks the 10th anniversary of the Dulux Colour of the Year in our country. The colour of the year is chosen based on the constant monitoring of emerging social, economy and design trends happening around the world and a panel of independent design experts. The colour of the year is one of the ways the brand ensures it keeps its brand promise of “touching people’s everyday lives, everyday” she added. http://perfectbrandsng.com/cap-plc-unveils-copper-orange-as-2015-dulux-colour-of-the-year/