Friday, June 27, 2014

Promasidor Re-Iterates Commitment To Partnership With Thomson Foundation On Media Training

Promasidor Nigeria Limited has re-iterated its commitment to partner with the world’s longest established international media development organisation, Thomson Foundation, for media training. The company described the media as a very important platform for dissemination of information to different target audiences. Following presentation of awards to winners in this year’s Promasidor Quill Awards for journalists, the company promised that the overall winner, Kunle Falayi, will be sent to the London-Based Thomson Foundation for training on multi-media journalism. Mr. Olivier Thiry, Managing Director, Promasidor Nigeria who made the assertion said the decision hinged on the premise that the news media constitute an important sector in any economy whether developed or developing. According to him, the media can help disseminate specific messages to the target audience for optimum results as they provide publicity and exposure for not only news, announcement, event or request – but for group or organisation as well. For this, Thiry stated that Promasidor is committed to its partnership with Thomson Foundation as he disclosed that Falayi will this August in London join journalists from other countries for training by the Foundation. The Managing Director explained that gaining coverage in the news media by either any group or institution gives credibility as it has a lot to do with the thought processes of the public which monitor and “consume” the media each day. He stated that one of the most significant powers the media has is that of being able to shape opinions; pointing out that every organisation should actively seek out positive publicity through positive media coverage. However, he stated: “every group should also remember that any positive opinions generated from positive media coverage can be blunted or reversed by negative opinions generated through negative media coverage.” http://perfectbrandsng.com/promasidor-re-iterates-commitment-to-partnership-with-thomson-foundation-on-media-training/

Wednesday, June 18, 2014

SUNLIGHT BUBBLEMAN SPREADS DELIGHT ACROSS LAGOS

As part of efforts to spread light-hearted fun and happiness amongst the general public, Sunlight detergent, a leading detergent brand from the stable of Unilever Plc, has released the Sunlight Bubbleman on all major motorways in the Lagos Metropolis Accompanied by his gorgeous fairies, Sunlight Bubbleman is spreading the beautiful fragrance of Sunlight detergent across various traffic laden streets, at homes and offices; bearing free packs of the detergent amongst other exciting prizes. Sunlight Bubbleman tour is part of Unilever’s continued commitment to work together to create a better future everyday for Nigerians and make people feel food, look good and get more out of brands and services that are good for themselves and for others as well. People are expected to Hashtag #SpotTheBubbleman to participate in this thrilling experience to win great prizes, members of the public are endeared to like the SunlightNigeria Facebook page and follow @SunlightNigeria on twitter for real time location updates Sunlight detergent not only comes in two fragrant variants namely: Spring sensations and Tropical sensations, but is also available in a range of sizes from 26 grammes sachets to 2 kilogrammes packs. Gentle on all fabrics and colours, Sunlight assures its consumers of sensational cleaning and long lasting fragrance. http://perfectbrandsng.com/sunlight-bubbleman-spreads-delight-across-lagos/#prettyPhoto

Why PR Agencies Should Never Mark Their Own Homework- KAREN PRICHARD

PR agencies have too much control over their clients, and surprisingly enough, it’s not all to their clients’ benefit. It starts out justifiably, with professional communicators crafting the most compelling, clear and consistent messaging to express clients’ points of view on the issues that matter to their stakeholders in a clearly differentiated way. Journalists may dismiss this as spin and manipulation, but there are more winners than losers in a world of more effective communication. Having contracted out message and news development, many companies also instruct PR agencies to be their representatives in media and stakeholder relations. When a company speaks – particularly on corporate and financial issues – the person doing the speaking is very often a consultant not an employee. Experienced, senior and well-briefed consultants often do a good job in this role, although this practice is known to ratchet up the frustration among journalists who want a direct line into company thinking. This trend certainly appears to have increased in recent years, and many companies – and their external PROs – make it very difficult for outsiders to speak to anyone who actually works for the company. This is particularly true of the bigger, listed corporations – the very organisations who make most of the news, most of the time – as Guardian journalist Nick Davies points out in his book Flat Earth News. Where I believe PR agencies overstep the mark is when they started measuring and evaluating the impact of the work they do for their clients, when they start to mark their own homework. First they create the messaging, then they communicate it, and finally they assess how well it has landed. For me, there are a pretty un-magnificent seven reasons why this growing stranglehold is not in PR agency clients’ best interests; why media analysis conducted by PR agencies is a false economy. 1. Media analysis conducted by any organisation of its own work lacks independence and objectivity, 2. PR agencies often put their most junior (and cheapest) staff, armed with the most basic tools – and often no rigorous methodology – on the media analysis beat. Too often, it’s a menial task farmed out to interns. 3. PR agencies usually only measure outputs (traditional or social media coverage), not outtakes (how attitudes and beliefs have changed), let alone business outcomes. They’re not looking for business impact, insights or learnings of how the client’s communications outreach – or indeed the agency’s own performance – could improve. http://perfectbrandsng.com/why-pr-agencies-should-never-mark-their-own-homework-karen-prichard/#prettyPhoto

Monday, June 16, 2014

Dove Creates Father’s Day Film

Unilever launched an ad to coincide with Father’s Day for its Dove Men+Care range, which portrays the emotional role dads play in their children’s lives. The film, entitled “calls for dad”, features 27 moments where children of all ages reach out to their fathers for support. The one-minute film shows real fathers, none of which is played by actors, providing care for their children, from potty training to soothing them at night. A grown woman on her wedding day dances with her father and a man contemplates a scan of his unborn baby before calling his dad to tell him the news, conveying the concept that fathers are needed throughout a child’s life. A study commissioned by Dove found that three-quarters of dads say they are responsible for their children’s emotional well-being, but only 20 per cent of those surveyed felt this was accurately portrayed by the media. Marcus Buck, the assistant brand manager for Dove Men+Care at Unilever UK, said: “The video is designed to reflect on the moments that children call on their fathers for help, and show that these moments continue to occur throughout a father’s lifetime, no matter how old his children are. “We have chosen to launch the video online to reach our target audience in a relevant environment and ultimately drive consumer engagement.” The ad is currently on YouTube but will be shown on television “in some countries”. A spokesman for Unilever said it was designed to “live online and be shared” on social media. http://perfectbrandsng.com/dove-creates-fathers-day-film/#prettyPhoto

Mario Batali Teams With Ogilvyentertainment To Create New Shows

OgilvyEntertainment, the entertainment marketing arm of Ogilvy & Mather, and celebrity chef Mario Batali have formed ccMF Productions, a new company that will create food and lifestyle programming aimed at millennials. And in a twist for OgilvyEntertainment, the TV and online content won’t be branded. For Batali, ccMF is just the latest extension of a business empire that includes restaurants, books, a charitable foundation, food and kitchen products and a retail store. Batali is quite the familiar face on TV as well, appearing on Food Network’s reality competition Iron Chef and ABC’s daytime talker The Chew; he also owns Via Alta Productions, which produces food prep shows. The mandate for ccMF will be to address broad topics and explore their impact on what we eat and how we live, according to Batali. Content will range from five-minute video clips and reality shows to long-form documentaries. “It’s going to be relatively progressive, but we’re not preachy,” Batali said. “We’re interested in all the details, whether it’s climate change, overfishing, [the]Fukushima [nuclear reactor meltdown in Japan]. How the world affects what we do, how we do it, how we enjoy it and how healthy, delicious and nutritious things can be.” Batali added that the programming will delve into the human component of food and food production. “Things that relate to how food is affected, how people feed each other, how they nourish each other and how they share their love,” he said. Food shows that tell a global story aren’t exactly new—especially those hosted by celebrity chefs. CNN airs Anthony Bourdain’s well-rated Parts Unknown, which looks at food through the lens of a city or region’s culture, customs and history. What might differentiate Batali’s programming is who it targets. To reach millennials, ccMF will feature young faces on its shows (Batali plans to be on camera only 20 percent of the time) and will tailor most content for online and mobile consumption. Talent will include new chefs at Batali restaurants, YouTube stars, bloggers and other experts, said OgilvyEntertainment president Doug Scott. Batali chose OgilvyEntertainment as a production partner because they’ve successfully collaborated before, such as last year’s online video series celebrating the 100th birthday of Hellmann’s mayonnaise. “[Ogilvy] knows what’s out there, what feels fresh, what is fresh,” Batali said simply. http://perfectbrandsng.com/mario-batali-teams-with-ogilvyentertainment-to-create-new-shows/

Heritage Bank Ambassador, Zuriel Oduwole Launches New Project in Brazil

As the 2014 FIFA World Cup fiesta got underway in Brazil, much of the world’s attention would be on the 32 countries whose footballing talents are on display in the Samba country for the one-month duration of the competition. On the sidelines however, Heritage Bank’s brand ambassador and world acknowledged most influential teenager, Zuriel Oduwole, has arrived in Brazil to shoot her next documentary as well as launch her newest project on children education. Tagged #FollowTheBallForEducation, the project would take Zuriel to 6 countries across 3 continents. On her arrival in Brazil, the child education rights activist lodged at the impressive Sheraton Hotel & Resorts in Rio De Janeiro and the General Manager, Marcelo Moretti was glad to personally welcome his youngest VIP guest to the flagship property which is perched right on the edge of the South Atlantic Ocean. She was later invited for a photograph with the official FIFA Mascot and also made a brief appearance as special presenter for Brazilian TV. The events in Rio and around her travel would also be featured in her new documentary, currently in shoot and due in the fall season. http://perfectbrandsng.com/heritage-bank-ambassador-zuriel-oduwole-launches-new-project-in-brazil/#prettyPhoto

Wednesday, June 11, 2014

Evelle Emerges Winner of Etisalat Sponsored Nigerian Idol IV

The Etisalat-sponsored Nigerian Idol Season IV has come to an end. This season, 23 year old Zibili Evelyn Ibhade also known as “Evelle” emerged winner of the competition, smiling home with the star prize of N7.5million, a brand new SUV and a mouth watering recording deal with Universal studio. The competition which began Januray 2014 lasted about 19 weeks. The Nigerian Idol train explored four cities in the quest for the most talented singer. Lagos, Benin, Calabar and Makurdi hosted the auditions that produced 100 contestants who were given passes to Lagos for a second round of screening. Congratulating Evelle on her win, Director, Brands and Communications at Etisalat Nigeria, Enitan Denloye said ”It has been great for us at Etisalat to be a part of this show, Evelle consistently put up a commendable performance on a weekly basis and the audience did not disappoint her as they voted accordingly. She indeed impressed everyone right from when she auditioned; it is indeed a well deserved win.” Obviously filled with joy, Evelle could not control her happiness; with tears rolling down her eyes, she smiled and laughed intermittently amid flashing lights from cameras as everyone present attempted to get pictures of her. Asked what she felt about emerging the 4th winner of the competition, Evelle noted that she didn’t expect to be announced winner. “I am still in shock” she said, “all this feels like a mirage to me. I know I gave my best all through the competition but it was a fierce contest. I want to thank every single person out there who voted for me from the beginning of the competition. It is because of their votes that I am being celebrated today, and I give God the glory for letting me win.” she said. On what she would do with the prize money, Evelle said she would invest most of it in her music career to ensure she does not leave the entertainment scene and also take part of it to her church for thanksgiving. http://perfectbrandsng.com/evelle-emerges-winner-of-etisalat-sponsored-nigerian-idol-iv/#prettyPhoto