Bayo Adekanmbi, the Chief Marketing Officer of MTN has won a global inter-school PhD research competition; an initiative driven by the research and development units of many leading global companies, with a common objective of identifying new ideas that will shape the future.
The fellowship focuses on academic doctoral research that solves real world problems. Bayo’s thesis, Algorithmic Pricing Optimization for the Emerging Digital/Social Business Model was adjudged the most industry-relevant PhD research work because of its profound theoretical construct and very simple real-world application.
For attaining this laudable feat, Bayo has been awarded a grant and consequently requires dedicated time to further develop his proposed model with simulated market experimentation. He is expected to execute the field work of his doctoral research work in London and Mumbai.
Bayo’s decision to participate in this prestigious Ph.D programme is driven by his desire to better understand how emerging trends in the converging digital space will shape future competiveness especially in the area of real-time analytics and prescriptive customer behavior. He will therefore proceed on sabbatical to enable him concentrate on his studies.
http://perfectbrandsng.com/mtn-nigerias-cmo-bayo-adekanmbi-wins-phd-fellowship-award/
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