Ambassador Deal: Where Is The Synergy Between Squadron And Ruggedman?

Nature has a peculiar way of stating its facts and one of such facts is the symbiotic relationship between a Shark and Remora. Sometimes called suckerfish, the Remoras’ job is to eat not just the crumbs from the Sharks food but to eat parasites surrounding the shark to keep it clean in turn the shark gives protection to its guest. Like Remora, a brand Ambassador’s characteristics should involve the ability to give good reputation to the brand he/she represents, not a controversial personality who will drag the name of the brand into mud. It is a common sight to see Nigerian celebrities who are making waves in their choosen field and with commendable reputations been used as brand ambassadors. Most recent of such signing is that of Korede Bello, Dija and Reekado banks as Glo brand ambassadors. The employment of Michael Stephen a.k.a Ruggedman as a brand ambassador to Intercontinental Distillers Limited, IDL brand, Squadron Dark Rum is generating huge controversy with some giving kudos to the initiative while others frown as it with the opinion that Ruggedman lacks qualities that tally with Squadron dark rum. http://perfectbrandsng.com/ambassador-deal-where-is-the-synergy-between-squadron-and-ruggedman/