Harpic Unveils New ALL-IN-ONE toilet Solution, Picks Helen Paul as Brand Ambassador

Reinstating its commitment in the hygiene and home care segment, Harpic tripled its powered impact with a new campaign tagged “Harpic All in One”. To this end, a new Television Commercial (TVC) and a new Brand Ambassador has equally been unveiled to flag-off the new campaign. This is expected to give the much needed impetus to the brand and campaign as it new Harpic All-In-One challenges our traditional cleaning methods. The Brand Ambassador, delectable comedienne, Helen Paul will be actively involved in this new campaign with her “baby-soprano” voice as she stared in the new TVC. Speaking at a media conference in Ikeja, Lagos where the new TVC and The brand Ambassador were unveiled, Reckitt Benckiser’s Marketing Director -West Africa, Mr. Oguzhan Silivrili revealed that the main goal of the new campaign was to enlighten consumers on the superiority of Harpic over traditional toilet cleaning techniques. In the words of Silivrili, “we know that consumers need products that can remove tough stains, kill germs and freshen up their toilets. They will now realize they can conserve their cash for other things since they do not need to buy three different products for their toilets. Now, they can get all they need in Harpic- “All in One product”. http://perfectbrandsng.com/harpic-unveils-new-all-in-one-toilet-solution-picks-helen-paul-as-brand-ambassador/