Top PR Agencies Scramble for Guinness Account One of the heavyweights in the brewery industry, Guinness Nigeria Plc has thrown its doors opened for agencies to pitch for the management of its public relations account. At the last count, it was gathered that among the four agencies so far jostling for this juicy PR account include two Ikeja GRA based agencies, one agency operating from a Suburb near Ikeja and another agency operating from Lagos Island. It has been revealed that this latest move by Guinness is to reposition the brand to match competition in the extremely vibrant brewery sector. Guinness Nigeria who recently launched a new beer, Dubic lager beer deems it urgent to invite experts to handle the company’s corporate reputation and that of her brands after it has become obvious that the representations of the brewery house is gradually sliding. Although some of her brands are presently facing poor media presence, brands like Guinness Foreign Extra stout and Malta Guinness are among of the trail blazing brands in the country. Among the agencies that are scrambling for this mouth -watering account are new entrants into the PR Consultancy profession and older agencies with affiliations in the country. It could be recalled that agencies like the present custodian, Richardson & Bricks, TPT, JSP, Brooks + Blake among others have worked on the Guinness brands in the last two decades. Apart from telecoms operators, the brewery industry is the next most vibrant brand conscious industry, spending whooping amounts on all aspects of marketing communications. The Manufacturing and Banking sectors are considered by many analysts as third and fourth respectively.