Life Lager Beer Re-launched in Onitsha After a successful acquisition and passing through a thorough brewing process, Life Continental Lager Beer, one of the latest additions to the brands on the stable of Nigerian Breweries Plc was recently re-launched at the prestigious De-Lumen Suit in Onitsha. The event reinforced the heritage embedded in the product and its connection with the South-east consumers. Life has been in the Eastern part of Nigerian market for the past twenty nine years, available only in one packaging format, and industry bottle. Life Larger beer comes with a distinguished attractive Packaging (New Crown Cork, New Bottle, New Labels and New Crates) and improved product quality. At the colourful trade briefing, the new brand was revealed to the key partners. The atmosphere was filled with melody and rich cultural ambience. From stand up entertainment to the calligraphic display by the Atilogu dance group of Onitsha. It was a celebration of life with the nine villages which make up the city of Onitsha. The people of Asagwali Omekpo, Aje Ukadiugwu, Osuma Afah, Onya Nyaka-nyaka, Odua Ngu, Ogene Onirah, Ogbuoba Anyalagbon, Onoli Oguda and Owelle Asowanya were all well represented. According to Mr. Walter Drenth, Marketing Director, Nigerian Breweries Plc, “the company is pioneering and innovating with the hope of bringing satisfaction to our consumers in Nigeria while supporting our customers’ business. And our sole aim which is very important is to delight them with the perfect beer experiences”. Mr. Drenth reassured the people of Onitsha that Nigerian breweries will continue to support their businesses as they rewrite history together. “The drive for excellent contributions to global businesses is what resulted in the rebirth of a local brand. The addition of Sona Groups and Life Breweries to the company has produced brands like Life Larger Beer, Gold Beer and Malta Gold”, he added. As part of the re-launch activities, a courtesy visit to the Obi of Onitsha’s palace witnessed the official presentation of the first bottle of Life larger beer produced by Nigerian Breweries for royal blessings and as a mark of respect to the eminent traditional ruler. The Aje Ukadiugwu of Onitsha, Chief Benedict Osita Adibuah received the gift items on behalf of the Obi of Onitsha, HRM, Igwe Alfred Nwaemeka Achebe. Chief Adibuah affirmed that the people are happy with the presence of Nigerian breweries in Onitsha through Life Beer and also commended the contributions of the company during the annual Ofala festival in Onitsha. It would be recalled that Life Breweries Company Limited, former brewer of Life lager was acquired by Nigerian Breweries in January 2011. The brand which is brewed to attain a rich feel, crisp distinctive taste and well rounded aroma comes in a 60cl bottle with choice grains, premium imported hops and the purest of waters and is pocket friendly. . As a major brewing concern, Nigerian Breweries encourages the establishment of ancillary businesses. Many of these organisation and individuals depend largely on the company for their means of livelihood. These include the manufacturers of Bottles, Labels, Crown Corks, Cartoons, Plastic Crates and such services as Hotels/Clubs and our key Distributors.