Malta Guinness Low Sugar Officially Launched Guinness Nigeria PLC has officially launched Malta Guinness Low Sugar, a new lower sugar variant of the nation’s favourite Malt drink. The event took place recently at the Darlington Hall, Lagos. According to the maker, this new variety has been developed in response to the growing demand from consumers across Nigeria for a great tasting, lower sugar variant of the nation’s number one malt drink to satisfy the desire to lead a healthier lifestyle. Mr Devlin Hainsworth, Managing Director of Guinness Nigeria PLC said: “We know that people across the country love our classic Malta Guinness. Today’s launch of Malta Guinness Low Sugar is not a replacement to the country’s number one malt drink, but an alternative offering for those people that want a lower sugar beverage that still tastes great. “We have seen that there are an increasing number of people in Nigeria who are becoming more health conscious when it comes to diet and exercise, and Malta Guinness Low Sugar will meet the demands of a lower sugar alternative on the market while still giving the same goodness of their favourite malt.” Earlier this week, Guinness Nigeria PLC also announced that Arsenal Football Club has chosen Malta Guinness to be the Official Malt Drink of the club in Nigeria for the next three years. As part of the partnership, new Malta Guinness Low Sugar will be the Official Malt Drink of the Arsenal FC tour in Nigeria in August this year. Guests at the event were thrilled to view specially recorded messages from Arsenal Football Club. Head of Global Partnerships, Vinai Venkatesham, said: “We have a huge following in Africa, and Nigeria in particular. We are looking forward to working with Malta Guinness and Guinness Nigeria to connect with our many millions of fans in the region during the tour and beyond. To kick off our partnership, we are delighted that new Malta Guinness Low Sugar will be the official malt drink of our tour in August.” Devlin Hainsworth added: “Malta Guinness is proud to partner with Arsenal FC in Nigeria and for new Malta Guinness Low Sugar to be the Official Malt Drink for Arsenal’s Tour. “The Club’s great history and exciting style of play is set to energise and inspire Nigerians when they tour here in August whether they be fans of the club, fans of football or simply fans of the good things in life. We look forward to giving them great receptions on their first ever visit to Nigeria and to showing them the passion we have for our football as well as the vitality and energy of Nigeria and its people”. Arsenal FC Club Captain, Robin van Persie delighted guests with a special pidgin message urging fan to get ready for their arrival. As part of the tour, Malta Guinness and Arsenal FC will be providing malt drink lovers across the country with a variety of opportunities to interact and get involved.