Heineken Thrilled Fun Lovers At Intercontinental Night 25th Anniversary Poised to align its premium value to event that depicts what it stands for, Heineken, a premium Intercontinental lager brand sold in over 170 countries thrilled fun lovers present at this year edition of Intercontinental Night. Heineken represented Holland, its home country at the event which took place at the Lagos Motor Boat Club. The all night socio-cultural event had nationals of various countries in attendance showcasing food, drinks, culture, dance and more from each participating countries with the aim of exhibiting and promoting intercultural relations. The night, according to Kehinde Ebuoma, Assistant Brand Manager, Heineken who represented Jacqueline Van Faassen, Senior Brand Manger, Heineken was filled with fun and fanfare as guests moved from stand-to-stand sampling delectable cuisines from participating countries and sharing cultural tips of their country with people from other countries. Her words “This event, which has in attendance hundreds of foreign nationals is another way for Heineken, a premium beer to connect with its consumers across the world. Heineken is sponsoring this events is in tune with it’s tagline, ‘Open Your World’: opening consumers’ world to connect to other people from different cultural background to see many things around the world to show that there is much around that can be shared together”. Also speaking at the event was Brain Hills, ex-commodore of the Lagos Motor Boat Club who applauded Nigeria Breweries Plc, makers of Heineken lager beer for the unsurpassed initiative of been one of the prominent sponsors. He said ‘what can I say than to say thank you Heineken? Thank you for helping to bring various nationalities together to share culture amidst fun. To us at the boat club we are glad to have the premium beer, Heineken to be part of us again, we are really glad” Apart from guests including tourists from different nations and members of the Lagos Motor Boat Club and their families, moving around freely, gyrating to the sweet music from the disc jockey, the highlight of the night was the food tasting segment where guests were allowed to go round the stands of any country of their choices to taste the foods and beverages on display at no cost. Nations represented include: Lebanon, Indonesia, Scotland, United States of America, South Africa, Nigeria, Turkey, Switzerland, Germany, England, India, China, Spain, Republic of Benin, Holland etc. Another interesting part was when there were presentations of prizes to the best decorated stand which had England coming first and Switzerland and Lebanon coming second and third respectively. The Heineken’ stand at the occasion was however the busiest as majority of the guests, kept besieging the stand for refreshing glasses of free chilled Heineken beer. The Intercontinental Night is an annual international cultural display that brings people of different climes together under the ambience of fun, leisure and festivity. It is organized annually by the Lagos Motor Boat Club which has been in establishment for 25 years.