Maltina: Two Home Winners Emerge In Sharing Happiness Promo Three weeks after it made a promise of rewarding five lucky Nigerians with brand new homes in Lagos, Maltina, the nation’s number one malt drink from the stable of Nigerian Breweries plc is set to redeem the promise as the first set of winners have been picked. 18 year old Adeyinka Adeola from Mbiama, Rivers State and 22 year Moses Edewor from Yenegoa, Bayelsa State were picked in the first draw held in Lagos on April 15, 2012. The promo which is in line with the brand promise of “Sharing happiness,” has been generating entries nationwide because of the magnitude of the prizes which is the first time any brand in the malt sector is giving out a furnished home in the country. The remaining three homes are still up for grabs as the promo continues. Adeyinka is a secondary school student of Government Secondary School, Okarki, while Moses who recently graduated from Mein Grammar School Ogobiri, Bayelsa State and just wrote the Joint Admissions’ and Matriculation Board (JAMB) examination, is optimistic of gaining admission to a tertiary institution in the country after scoring 247. The new homes are situated at the high brow Lekki-Ajah axis of Lagos. The duo could not hide their excitement when they were contacted on phone by the hostess of the draw, Kemi Adetiba and a Journalist with Businessday newspaper, Daniel Obi. They poured encomium on the brand for causing a radical turnaround in their fortunes. Adeyinka, who said he lives in a one room apartment with his parents and four sibling thanked Maltina for providing them a new home that is truly a home. On his part, Moses who lives with his married elder sister and four children said they live in an uncompleted two room house, “this house from Maltina is God sent, we pray that your business will grow in leaps and bound.” Moses said. It would be recalled that the Corporate Affairs Adviser, Nigerian Breweries Plc, Mr. Yusuf Ageni had given the reason for the promo as the domino effect of the huge success of the 2011 re-launch of Maltina with a new packaging upgrade, new communication and revised positioning which had a positive impact on the brand’s volume, market share and overall equity which also rubbed off on the consumers who shared in the good fortune, smiling home with fantastic prizes. The success of that year and the yearnings of consumers was what prompted the promo. The promo, according to Mrs. Ngozi Nkwoji, Senior Brand Manager, Maltina will run from April 2nd to May 25th 2012 and is crown cork based with two categories of winning crown corks, ‘instant winning crown corks’ and ‘alphabet code crown corks’. For the ‘instant winning crown corks’ whatever is seen under the crown cork is what the consumer gets instantly! The prizes are shown under the crown corks and prizes can be redeemed at any of our 1200 redemption centres located across Nigeria.” The instant prizes include N1 million, N100, 000 cash which will come in form of a Maltina branded ATM card and other brand memorabilia which include wrist watches, millions of free drinks and others. The second category he outlined is the Alphabet code combination crown corks which would win the grand prize of a Luxury Home. It would consist of the following letters; S – M – I – L- E. “In order to win the grand prize,” according to Ageni, “a consumer is expected to collect a combination of crown corks that spell the word S-M-I-L-E. Maltina shall be giving out a total of 5 houses. Under the letter ‘M’ crown corks; there will be special differentiated alphanumeric codes. These codes qualify consumers for weekly raffle draws. The 5 houses will be given out in three weekly raffle draws as follows: 1st Raffle- 2 houses, 2nd Raffle- 2 houses, 3rd Raffle- 1 house.” Holders of the raffle draw crown corks, the Senior Brand Manager said can enter the raffle draws by either sending their code, name, sex, age and address (address should include state) to 30380 or going to any of the 1,200 redemption centers to register their names and contact details. “Holders of the S-M-I-LE crown corks will be expected to keep them as the ultimate proof of ownership. The SMS will work with all major telecoms operators.” The Maltina brand is noted for exploring creative avenues to consistently engage and reward its consumers. One of these creative consumer engagement platforms is the popular and highly rated Maltina Dance All (MDA) TV reality show, a platform for sharing happiness, promoting family values and bonding. Since it hit the Nigerian market in 1976, Maltina has consistently satisfied its consumers with high quality natural malt drink, fortified with essential vitamins and minerals. It is the first and only malt drink officially endorsed by the Nutrition Society Nigeria. This provides Nigerians the vitality and superior nourishment necessary for their daily activities - including those special fun moments shared with friends and loved ones.