‘WE HAVE ALL WHAT IT TAKES TO BE THE BEST IN AFRICA’
-TOLA BADEMOSI, MD/CEO BD CONSULT LIMITED

BD Consult is a professional marketing communication consultancy firm founded in 2006 by a team of young, innovative and dynamic individuals to provide strategic public relations and events management solution to a spectrum of organizations. In an interview with A&B, the MD/CEO of the company, Tola Bademosi revealed the secret behind the success of the organization and why the organization wont pick the public relations account of competing brands on its shelves.

What is the strategy put in place to make BD Consult one of the leading PR outfits
First and foremost, we’ve remained focus and we have come up with sometime different from what is obtainable in the industry. Our strategy has really made our clients not to even consider other agency as an outfit to work with. We shot our clients to the top in their respective industries. We always considered two things to ensure successful operations and these things are our clients and the consumers. The satisfactions of our clients will also be the consumer satisfaction in most cases, so we put things out straight to achieve these, which means we create platform, where the clients meet the consumers. Most times, we exploit the connection with the client and consumer and these have been working for us overtime and are still working for us.

What are the brands on your PR shelves
We have quite a number of them. We have Indomie from Dufil, UAC Foods, PZ, Lucky Fibres, Panabiz and quite a few I can’t remember now.

All these brands, most especially Indomie has become a genre name, what is the secret
It’s the first noodle manufacturer in Nigeria and the good quality speaks for the product. The unique services Indomie offers to consumers through BD consult cannot be found anywhere. Despite the fact that many other noodles now flood the market, people only try them for once and go back to what they are used to because the unique taste of Indomie cannot be replicated.

If a competing noodle brand now wants the service of BD Consult, what would you do
We’ve had that offer several times, but we turned it down. The truth is that the ethic of BD Consult does not allow us to work on two competing brands. No matter how good one wants to manage it, there will be compromise at a particular point.

Let’s meet you
My name is Tola Bademosi, ‘am a graduate of Management and Economics from the University of Ibadan and I hold an MBA in Marketing from Lagos State University. I am also am an alumnus of Lagos Business School and University of Cape Town in South Africa. After a wide range of experience in sales, marketing, advertising, event management and public relations, working with Equity Life Insurance, The Quadrant Company, Insight Grey and LTC/JWT Advertising, I established BD Consult.

What motivated you into starting BD Consult
There are a few numbers of things you can’t achieve while working under people, but with you and people who understand the ethics of the industry, you will achieve success in a twinkle of an eye.
Here I have young, innovative set of staff, who believe in my dream. My staffers are ready to make BD Consult one of the leading PR companies in Africa in few years to come.