LERE AWOKOYA OF TBWA CONCEPT
TBWA CONCEPT, a Private Limited Liability company, established in July 1984 as a provider of advertising services for marketers of products and services in Nigeria, commenced operation in January1985. The company was founded by 'Lere Awokoya and Kayode Idowu. It became a full corporate member of the Association of Advertising Practitioners of Nigeria, AAPN, in July 1987.
Mr. 'Lere Awokoya, a copywriter, has worked in the advertising industry on a wide range of products and services for over 20 years. He was a Copy Group Head for many years at OBM before taking charge of copywriting at Insight Communications, currently a Greys International Advertising affiliate. Messrs Awokoya was fired up by an ambition to achieve creative leadership in the Nigerian advertising industry, which is why he has continued to perform better. TBWA Concept has been unique, and has maintained this competitive advantage to this day as a dynamic, client responsive and result oriented advertising agency founded and managed by creative personnel.