SOSACO FLOODS MARKET WITH EXPIRED “JAGO FRESH MILK”
Sosaco Nigeria Limited, the manufacturer of Gino, Jago and Pomo range of products stoop so low as one of the leading beverage manufacturers, when the organization, penultimate week, engaged in the sales of its new product that has enjoyed low patronage from consumers.
Jago Fresh Milk, a product that was imported and launched into Nigeria early this year, could not win the hearts of Nigerians and was kept in the warehouse by Sosaco. In a bid to clear its warehouse of the product, Sosaco employed the services of below the line agencies, which engaged in direct sales and flooded the major markets and streets with the expired ‘fresh’ milk. Jago Fresh Milk, which has a life span of about 8-months, has been stored in the warehouse for close to the expire date which, was 25th of May 2009. In a bid to clear the product from the warehouse, the expiry date was smartly cleared off and the product was sold at ridiculous prices with an incentive of buy-two-get-one-free to the consumers, not minding the health implications of such products.
Though most products have about 6 months on shelve life span, its obvious that products with preservatives do not enjoy such life span, most especially when they are not refrigerated.
This medium is warning consumers to stay clear of products, which have no visible expiry date and products that come with unbelievable offers.