BRANDS IN EXTINCTION
The changing faces of Nigerian products and market has left some notable brands behind and sent them to extinction. Though these and many other products were patronized by the people many years back, they are no longer seen on the shelve, not to talk of finding their ways into the homes of consumers due to reasons that cut across poor media publicity, failed re-branding, consumer rejection amongst others.

BONGO TEA: This cocoa tea was the best in its days with an inviting aroma and superb taste. This tea was popular in Nigeria and even beyond. But it could not stand the test of time as many cocoa and herbal tea flooded the market. Probably re-branding could have revived it, but the importation of the tea was stopped due to what the importers refered to as excessive import duties by the Nigerian government.

PLANTA: It was the best among margarine and the choice of both kids and adults. The creamy butter was from the stable of Lever Brothers Nigeria Plc, but was swept off its feet with the acceptance of Blue Band Margarine by consumers. The high level of its acceptance was visible among kids as any child without Planta Margarine on his/her bread would not find the school interesting.

TREEBOR: From the stable of Cadbury, Treebor was a brand of mentor sweet/candy rolled in packs. Before the existence of sugar coated sweet/candy in market today, Treebor was the choice of consumers and it was even used as cough expellant, either to be consumed directly or dissolved in water. This product went away many years back and was re-branded few years ago, but could not get to the heart of consumers again.

SHELTOX: An imported insecticide, Sheltox was the talk of the town in its days. Very active insecticide, Sheltox had a repulsive smell that kills mosquitoes and other insects within a blink of an eye, but with a friendly after smell. No other insecticides was able to rival Sheltox then, but its extinction could not be traced to any particular reason since consumers still clamour for its return to the market.

GULDERMAX: From the stable of Nigeria Breweries Plc, one of the leading breweries in Nigeria with many brands to its credit, Guldermax was a product that never had an impact in the market. The product was not just acceptable to the consumers. With massive media publicity and many promotions to ginger the interest of consumers, Guldermax was unaccepted due to poor taste, uninviting packaging and bad customer relations from its brand managers. Though consumers alleged that it was brought into the market when Harp was almost dying, the re-branding of Harp into the market became a torn in the flesh even to the major larger beer from the stable of Nigeria Breweries.

SONA BREWERY REBRANDS
-LAUNCHES GOLDBERG AND MALTA GOLD
Sona Breweries Plc, a brewery owned by Indians, has just re-branded. This re-branding involves the collapse of some major brands like; Maltonic, Kronebourg, Tusk amongst others to concentrate on the new brands; Goldberg Lager Beer, and Malta Gold.
According to an insider in the brewery, Sona Group will soon launch an-in-bar promotions on Goldberg, where consumers will stand the chance of winning fabulous prizes and even some notable restaurants will be used as Goldberg-view-centre for the forthcoming U-17 World Cup. Consumers of Malta Gold will also be treated to a consumer-based promotions soon. These plans were revealed during the official launching of the two products form the company, which are set to give contemporaries tough times