Friday, August 6, 2010
MEET NIGERIA TOP PUBLIC RELATIONS AGENCIES’ CEOS
-WHY THEY ARE WINNING MORE BRANDS ACCOUNTS
Public relations in Nigeria has become a sought after by many multinational brands. In giving right image to a brand, public relations had grown beyond write ups on the pages of newsprints, but that which is building relationship within the consumers and the brands. The following are first class public relations outfits in Nigeria and with their cutting edge services, many multinational brands are on the queue to pitch their tent with the best. We present you a list of their Chief Executive Officers (CEO).
AKIN ADEOYA OF MARKETING MIX: Akin Adeoya is the publisher of Marketing Mix (M2), Nigeria's sole Marketing and Management weekly since 2004. His consulting career led him to establish Marketing Mix, a leading Marketing communication firm based in Lagos which, over the last ten years, has become well known for its work for many multinational brands including MTN Nigerian Communication, Unilever Nigeria Plc., Nestle, Procter and Gamble. He started his professional career in Rosabel Advertising (Now Rosabel Leo Burnett) in the early 90s, where he distinguished himself as an award winning copywriter. He is passionate about branding and marketing. He recently won the best agency of the year in the just concluded Eagle Awards by the governing body of the public relations practitioners, Nigerian Institute of Public Relations (NIPR).
BOLAJI OKUSAGA OF THE QUADRANT COMPANY: Bolaji Okusaga is Lead Consultant / Operating Executive of The Quadrant Company and he currently holds this position,
Lead Consultant, dictating the pace of activities. The Quadrant Company an affiliate of Fleishman-Hillard, a leading global communications consultancy firm, and Bolaji is a graduate of the Obafemi Awolowo University (OAU).
The Quadrant Company was incorporated in 1989 and opened its doors to business in 1990, thus making it the premier professional public relations firm in Nigeria.
As a PR agency, The Quadrant Company offers advice that is strategic to managing tactical communications in order to achieve effective, enhanced and positive perception and stakeholder relationships.
YOMI BADEJO-OKUNSANYA OF CMC CONNECT: Yomi Badejo-Okunsanya is a public relations officer with a difference. He is a problem seeker and problem solver. He cut his PR teeth working with CT&A, an advertising company, which later set up a direct marketing subsidiary which Badejo Okunsanya headed. He moved from there to set up CMC Connect. He is the immediate past chairman of the Nigerian Institute of Public Relations (NIPR), Lagos chapter.
CMC Connect is a PR consulting firm, which started in 1992 but was repackaged in 1997 to accommodate other investors.
AKONTE EKINE OF ABSOLUTE PR: The lead strategist of Absolute PR has created a niche for himself in the public relations industry with the management of multinational brands like Skye Bank, Multilinks, Unilever Plc, Transcorp Plc, among others while working under Kola Ayanwale-led CentrespreadFCB
Absolute PR, a brand and reputation management service outfit, has as its core values, honesty, integrity, excellence, and professionalism, which have placed it as the preferred choice to multinational brands. Akonte Ekinne has re-written the story of brands and reputation management in the country with his wealth of experience and depth of knowledge in the field after managing world class companies and brand. His sojourn into the world of marketing communications in Nigeria gave him a platform to understand the dynamics of the industry from the point of view of customers and investors
NKECHI ALLI BALOGUN OF NECCI LIMITED: She is a multi-talented industry veteran with over 20 years of experience on both the client and services side of Public Relations and Training consultancy as well as providing solutions to managerial problems and other functions of management. She has lived to turn issues into opportunities.
Nkechi’s experience includes serving as Chairman of the Nigerian Institute of Public Relations, Lagos State Chapter. She is a gifted strategist with intuitively creative abilities. As a result, she is an in-demand industry facilitator, motivational speaker, and mentor in her career. A graduate of the University of Lagos, she also holds a Postgraduate Diploma in Marketing from the University of Nigeria, Nsukka and an MBA in Management from the same University. In addition, she has attended Public Relations Management courses in Frank Jefkins School of Public Relations, London and the prestigious Lagos Business School. NECCI Consulting- Public Relations and Training Consultants are highly proactive, innovative and versatile qualified trainers and managers committed to consistently design and deliver the best available public relations and management training programmes for maximum value and the realization of corporate goals in the public and private sectors of the economy. They are poised to becoming one of the leading and most referenced training consultants in the country.
ALIMA ATTAH OF SESEMA LIMITED: Founder and Managing Director of Sesema Limited, Alima Atta, has worked in PR and marketing in the UK, the US and Africa. A strong desire to lead a world class agency in a burgeoning market led her to conceive the idea of Sesema PR. She brings her experience from companies such as AT&T, GT Bank and MMD Marketing Communications to the table.
From radio presenters to documentary producers, staffs of Sesema PR have varied experiences which help the company maintain its unique sense of work ethic and style.
SUNDAY ESAN OF FCBREDLINE: After his experience in the banking industry, Sunday Esan became the Managing Director of FCBRedline. Esan was the group head of Oceanic Bank Media Unit. He joined Oceanic Bank in 2005 and has contributed significantly in building a positive reputation for the brand and the former Chief Executive, Mrs. Cecilia Ibru. With just few months as managing director, he has acquired many new brands accounts to the collections of accounts with FCBRedline.
He recently won the offer to design the Nigeria @50 logo for the company amongst many new multinational brands.
JIDE ADENIRAN OF COREMEDIA: The agency that manages the image making of the Lagos State Government is one that has really created a niche for itself. The Jide Adeniran-led agency smiled home with two different awards at the just concluded Nigerian Institute of Public Relations’ PR Golden Eagle Awards 2010, where it was declared winner in Best use of PR on Electronic Media and Best Use of PR Department(Public sector/Government).
TOLA BADEMOSI OF BD CONSULT: BD Consult is a professional marketing communication consultancy firm founded in 2006 by a team of young, innovative and dynamic individuals to provide strategic public relations and events management solution to a spectrum of organizations.
Tola Bademosi, a graduate of Management and Economics from the University of Ibadan, holds an MBA in Marketing from the Lagos State University and is an alumnus of Lagos Business School and University of Cape Town in South Africa. After a wide range of experience in sales, marketing, advertising, events management and public relations, working with Equity Life Insurance, The Quadrant Company, Insight Grey and LTC/JWT Advertising, he established BD Consult. Among multinational brands on BD consult shelves include Indomie from Dufil, UAC Foods, PZ, Lucky Fibres, Panabiz and the establishment has remained focused, giving something different from what is obtainable in the industry. With strategies that have really made clients not to even consider other agency as an outfit to work with; he has shot many clients to the top in their respective industries.