Thursday, August 12, 2010


AVEDGE LIMITED PIONEERED MULTI-MEDIA SERVICES IN NIGERIA
-Omololu Durojaiye, Managing Director
Born and bred in Lagos, Omololu can be rightly addressed as a true son of the soil. After graduating form the Lagos State University, he proceeded to the Nigerian Institute of Journalism he is currently studying for a master’s degree on Media and Communication in Pan Africa University, Lagos. With experience in advertising marketing/production, Omololu delved into a virgin business, Multimedia and Large Screen Services in Africa as a whole few years back and the rest is now history as he renders first of its kind services to multinational brands across the country.
A&B caught up with the hardworking dude in his tastefully furnished office in Ogba, Lagos recently, where he revealed the secret of his success and why he won’t relax on his oars in providing best services.

What inspired you into audio/visual productions
It wasn’t an inspiration, but something that came up due to necessity. It’s a common thing that you see people leaving their places of work to do what his/her boss has been doing. While thinking of what to do, a friend called me and told me there is an audio-visual job was needed to cover major cities in the country. It was a feature film of a multimedia services and being a new line of business in the country, I quickly put things together and now Multimedia and Large Screen Services has really come to stay.

What are the challenges before and after setting up the business
The major challenge is finance. The little money I had when I left my former place of work was used for the purchase of equipments for the job. In the business, the integrity I have built has really made me to survive most challenges. Another challenge is that of structure, from acquiring an office space to even opening of company’s account. Even getting professionals to do the job is another problem. Using third party supply to execute client’s job is the secret of the success of the job. You get to make more profit when you ask the third party to supply all the equipment and personnel. If you try to go through the stress of doing it yourself, you will get it messed up. Moreover, clients won’t give you prior notice, they will only call few hours before the job and tell you they are not paying for the set and you have to deliver to get another job. You don’t have any option than to call a third party and watch them do the job under your supervision.

Who are your major clients
Everybody, when I say everybody what I mean is that Nigeria is a mono-client industry. You have the same set of people given out the job. If it’s not the banks, it will be the telecoms companies. We do individuals too, but not always because doing individual multimedia is always challenging. For example, an individual event won’t give you the space needed for you to set up properly, calculating the amount chairs that ought to occupy that space, but a corporate event knows that audio visual is part of what cannot be ignored. The truth is that an individual will give you your money up front, but this comes with many challenges. I have done a multimedia for an individual who didn’t dance when the party started, but decided to dance when we were parking and the DJ played one of his favourite songs. He insisted that the DJ should continue and he wanted to watch himself on the screen as he danced. Can you stop him from doing so? And this is what cannot happen in a corporate event. Actually, we are restructuring with the intention of going back to my first love, which include production of audio visual, light and documentary and many more.

So, what is your dream for this company
The truth is I will like to build a company that will outlive me, which means by the time I retire, my company will still be existing

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