Steve Evans To Chair 2012 LAIF Awards The Executive Board of the Association of Advertising Agencies of Nigeria (AAAN) has concluded plans to hold the 2012 edition of LAIF Awards. Mr. Steve Evans, the multiple awards winning and respected CEO of ETISALAT Nigeria will chair the grand finale and Award Dinner scheduled to hold on November 3, 2012 at the prestigious Federal Palace Hotel Victoria Island, Lagos. The theme of this year’s awards is ‘The best of LAIF’. The LAIF Awards was instituted in year 2006 by the AAAN with the aim of recognizing, rewarding and fostering creative excellence in all areas of marketing communications. An international status award, LAIF Awards has continuously promoted Nigeria’s creative potentials in the international circle as well as recognized outstanding creativity and created an avenue for the celebration of world class ideas. One of the newly introduced categories is the Young LAIFERS Award. This category is aim at promoting excellence in brand strategy developments as well as encourages craftsmanship in young practitioners. Participants of this category are young practitioners less than 30 years of age, working within a recognized advertising organization. The President of the Association and the outgoing Chairman of LAIF Management Board, Mrs. Bunmi Oke, noted that the LAIF Awards is the most credible creative rating in the Nigerian creative industry. She also stated that the Awards will expand to West Africa by next edition and the African continent thereafter. Although some African countries have indicated interest in participating, she stated that the LAIF Management Board is considering the logistics and will open entries for a West African category for next year’s edition.