Brandxchange Launches Website For Consumer Protection BrandXchange Limited, a Lagos-based company that samples consumer opinion on products & services and aims to reward customer-friendly brands yearly, has launched a website tagged www.brandxchangeonline.com to bridge the gap between brands and consumers. The highly interactive web portal, which features brand/consumer news, incisive articles, blogs and opinion polls, gives the public a unique opportunity to share their brand experiences in Aviation, Bank & Insurance, Food & Beverage, Telecoms, Media & TV, Electronics, among others. The objective is to make brands conscious of consumer opinion regarding their products and services so they can modify same to suit customers’ needs. “Every day, every second, there are exchanges between the consumers and manufacturers of products and services. However, the consumer is always at the mercy of the sellers and we think this should not be the situation” said the BrandXchange team. “In this part of the world where the issues of standardisation, quality, sincerity and honesty of brands have been challenged over the years, the time has come for true brand owners, the kings in the marketplace, to have a voice and the voice is BrandXchange.” The BrandXchange website has links to Facebook and Twitter, so consumers and brands on the social networks can also be brought on board. Meanwhile, BrandXchange , not resting on its oars will in few month time launch its weekly radio programme that will examine brand/consumer issues and give the public an opportunity to participate through calls or SMS. “BrandXchange is both an online news platform and a radio programme that will deal with issues that concern consumers and bring them in direct contact with the brand owners. With the vision to be the true representative of consumers’ mind, BrandXchange’s goals include to lead the quest for consumer recognition and respect in the marketplace, encourage and appreciate brands while celebrating both parties on the premise of excellence” the BrandXchange team explained