McDowell’s, Coca-Cola Supports Creativity at Inception 2012 McDowell’s and Coca-Cola Nigeria, major sponsors of Inception 2012, strengthened their continuous support for youth creativity and development with the summer beach party. The event recently organisers by YDx, a youth marketing company, was a show stopper which attracted the cream-de-la-cream of the society to the popular Elegushi private beach in Lagos. The entire beach-line was branded with Coca-Cola flying banners and back-drops admit music and funfair. With a combination of Jimmie of Beat FM and DJ Mekzy on the wheels of steel, thrilling fans with jokes and classic tunes from mid-day late into the night with old skool jams and hip-hop hit tracks. The event also provided a cool and serene atmosphere for networking among top business professional from the corporate circle as they eased off while enjoying the afternoon sun-rays. While a branded VIP area had tents with a mix of top celebrities, fashion icons, entertainment moguls and artists like Vector, Black Magic, SDC, Phenom, Jimmie and DJ Caise of Beat FM, QPA’s and SoundCity VJ’s who took turns playing games, horse ridding, taking pictures and a glimpse of the Atlantic Ocean. According to the Chief Operating Officer, YDx, Mr. Tunde Alabi, the Inception 2012 is a novel concept in this part of the world and it brings out the creativity and true artistic nature in the younger generation. The Summer Beach Party also serves as a support platform for the tourism industry which is growing at a very fast pace. It avails the youths a chance to mix and interact with their environment while having fun with their loved ones. In the words of the Regional Trade Marketing Manager, United Spirits, Mr. Abiodun Awoyale, “McDowell’s is the stunning new No.1 reserve whisky which is blended with scotch and select Indian malts creating an outstanding feeling and taste even with drink mixtures”. This is evident in the support to create unforgettable experiences with a fun filled afternoon all the way into the UV party later in the evening with go-in-d-dark body paints, cups and lots of fun on the beach, he said. Furthermore, the summer beach rave is a fusion of entertainment, creativity and pleasure on the beach-line, which creates unique opportunities for young and talented individuals to showcase their abilities in a competitive environment. Several university students from UNILAG, UI, LASU, BABCORK, LEEDS, CONVENANT, OOU and the famous OAU, Ile-Ife participated in events like the beach football, beach volley ball, beach hunting and dancing competitions. The team YDx beat the Coca-Cola team 3-2 to come tops during the beach football competition where some luck winners carted away gift prizes like T-shirts, umbrellas, bags and mobile phones. This year’s event is the 2nd edition of an interactive initiative designed with the goal of making Lagos State the preferred summer break destination for African students because of its legendary Nightlife and fantastic beaches. It also create opportunities annually, where students from all over the continent can enjoy discounts in luxury hotels, holiday parties and exotic moments with beach excursions in the centre of excellence. And interested individuals can join the network by visiting and liking the company’s facebook fan page at www.facebook.com/ydxNigeria YDx is Africa’s leading youth marketing company which specialises in providing relevant and innovative marketing solutions to clients specifically targeting the youth market from 0-34 years as well as the family market. The company provides various services which includes school campaigns, character marketing, road shows, events, competitions, shopping centre promotions, In-store promotions, trade exchanges and partnerships while working closely with clients to ensure all elements are 100% aligned to brand and target market.