Orijin Vs Ace Roots: Who Wears The Crown? By Fisayo Ajibola

A Japanese Soldier, Hideki Tojo said “…when survival is threatened, struggles erupt between peoples, and unfortunate wars between nations result”. The saying of this Japanese soldier best describe the battle field set before two big players in brewery industry in Nigeria, Guinness Nigeria Plc and Nigeria Breweries Plc. The survival of Guinness Nigeria Plc’s Ready to drink (RTD) herb drink, Orijin is now threatened by the launch of Ace roots from the stables of Nigeria breweries. The herb drinks industry which was dominated by ‘back door’ producers some years back now enjoys the acceptance of A-class makers of alcohol drink. While Orijin was launched in 2013 amidst funfare to the delight of its esteemed consumers, the alcohol with blend of African herbs and fruits targets all categories of fun seekers. Speaking at the launch, Mr. Seni Adetu, EX-Managing Director, Guinness Nigeria Plc, said Orijin is a drink that will appeal to the modern African who wants to enjoy the best things of life while still holding on to their African roots. He added that the herbs and fruits combination is to give a refreshing bitter-sweet taste. Orijin acceptance spreads like wild fire across the country and contrary to the belief in some quarters that it was created to meet some certain health benefits, the Marketing Manager, Innovation, Orijin, Ms.Omosefe Odaro, said that the product was to cater for consumers yearning for a drink that could identify with the African roots. While its kingship reign was at its peak, another contender in the industry, Nigeria breweries launched an “attack” with the introduction of Ace Roots. http://perfectbrandsng.com/orijin-vs-ace-roots-who-wears-the-crown-by-fisayo-ajibola/