Quadrant, CentreSpreadFCB Clinches New Accounts The Nigeria marketing communications industry is getting robust as more brand owners engage the services of account handlers for proper projection of their brands. The latest of such engagement is the signing on of CentrespreadFCB to handle the advertising angle of Keystone Bank and The Quadrant Company (TQC), one of the companies within TROYKA Group to now work on Dana Group. Following the recent crisis of Dana Airline, the Dana Group employed the services of Quadrant to project the public relations angle of both the airline and the group. The account, which was managed in-house by the company was said to have been clinched by Quadrant without opposition. This accounts joined the leagues of other notable brands such as Etisalat, Standard Chartered Bank, Virgin Nigeria, Emirates Airline, Nigerian Breweries Plc, iTouch, Champion Breweries, TSKJ Oil and Gasn in the agency collections. The Bolaji Okusaga-led Quadrant Company recently won an award from the largest PR awards competition in the world, 2012 Superior Achievement in Branding and Reputation (SABRE) Award. The Quadrant Company, which started operations in 1990, is Nigeria’s first full service public relations consultancy firm. On the part of CentreSpreadFCB, the Keystone account was clinched after a keen contest among nine agencies. CentreSpreadFCB emerged as the winner and the first job executed was to break a ‘New Dawn’ campaign with an audio/visual commercial of the bank that is presently enjoying massive airplay. The Kola Ayanwale-owned CentreSpreadFCB also has accounts such as SkyeBank, Moneygram, and some state governments in Nigeria among others.