Oyo State Set To Rebrand The Senator Abiola Ajmobi led Oyo state is set to rebrand with new identity. The change will be in the state colour, logo and payoff. The State Government is set to reposition the state as an investment destination for both local and foreign investors with the plan to unveil its rebranding campaign any moment from now. In an exclusive chat on the objectives of the rebranding campaign, the State Commissioner for Information and Orientation, Mr. Bosun Oladele who gave a lecture at the AAAN 39th AGM/Congress which was held in Ibadan last weekend explained that the government intension is to blend the state’s cultural identity with its unique trade and investment strengths. He disclosed that what prompted the rebranding is the Governors’ bid to re-orientate the people of Oyo state on what to expect from the government and what they must all do to make the state a place to live. “Our intention is to sell Oyo state through a composite approach that reignites our people’s sense of pride in their state while at the same time emphasizing our key strengths in terms of our innovative trade, industrial, solid minerals, and tourism and investment policies. Morese we need to change the perception of the people in state about what they should expect form the government and how they must contribute their quota to enjoy the dividends of democracy” He added that “considering our peaceful atmosphere, efficiency of government business and an evolving regime of solid social and physical infrastructure, Oyo state is today one of the most favorable to private investment in Nigeria. We intend to sell that attribute to the world through our branding campaign” He indicated that advertising as well as other marketing platforms like outdoor, online and mobile communications would be deplored to reach the people and friends of the state within and outside Nigeria. Oyo state which the Times Magazine of London referred to as the Best Emerging place for business in Africa, is presently the state of choice when it comes to investment