Monday, June 25, 2012

Quadrant, CentreSpreadFCB Clinch New Accounts The Nigeria marketing communication industry is getting robust as more brand owners engage the services of account handlers for proper projection of their brands. The latest of such engagement is the signing on of CentrespreadFCB to handle the advertising angle of Keystone bank and The Quadrant Company (TQC), one of the companies within TROYKA Group to now work on Dana Group. Following the recent crisis of Dana Airline, the Dana Group employed the services of Quadrant to project the public relations angle of both the airline and the group. The account, which was managed in-House by the company was said to have been clinched by Quadrant without opposition. This account joins others like Etisalat, Standard Chartered bank, Virgin Nigeria, Emirates Airline, Nigerian Breweries plc, iTouch, Champion Breweries, TSKJ Oil and Gas, among several notable brands. The Bolaji Okusaga led Quadrant Company recently won an award from the largest PR awards competition in the world, 2012 Superior Achievement in Branding and Reputation (SABRE) Award. The Quadrant Company, which started operation in 1990, is Nigeria’s first full service PR consultancy. On the part of CentreSpreadFCB, the Keystone account was clinched after keen contest from about nine agencies. CentreSpreadFCB emerged as the winner and the first job executed was to break a ‘New Dawn’ campaign with an audio/visual commercial of the bank that will hit the television screen in few weeks time. The Kola Ayanwale owned CentreSpreadFCB had worked on accounts like SkyeBank, Moneygram, and some state government among others.

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