Keystone Bank Rolls Out ‘Never say Never’ Campaign To strengthen the bond between the brand and its patrons, Keystone Bank has taken a fresh step towards creating a new aura around the brand. The bank launched its new campaign tagged ‘Never Say Never’, a promise to customers and commitment by the organization. Speaking at the launch, the Managing Director and Chief Executive Officer of the bank, Mr. Oti Ikomi said in the last 10 months that the bank has existed, a lot of strategies have been embarked upon to reposition the bank. “Keystone Bank has not only kept to that promise but has proved through innovation that its newness is nothing but a mark of freshness and better service offering. The new campaign is a story to inspire all stakeholders of the bank and Nigerians in general that the bank can still break into new horizons if they dare not give up. In view of the gloomy socioeconomic landscapes Nigeria is witnessing as at the moment, the campaign says that bank can only be relevant to people by inspiring them never to give up on their dreams’ he revealed. At the launch, a TVC, a brilliant execution of a modern story that it’s a wider screen ready with emotional music and world-class production was unveiled to show the bank new disposition towards challenges. Speaking on the theme and its relevance to the history of the bank, the Creative Director of CentrespreadFCB, Mr. Kenny Badmus, said it was conceived to let the banking public knows that the bank is never tired to give consumers the best. “The Television commercial is a journey of a mountaineer who keeps climbing a mountain that seems impossible to surmount. In the end, we discover that the mountain he is climbing is actually a financial graph of the Keystone. The print version of the ads looks into human history and shares the stories of great people who didn’t give up on their dreams” he claimed. Commenting on the TVC, Mr. Oti Ikomi said “That’s the spirit of our people and we can share this story because we know what it means never to say ‘never’. Look at the history of the bank, especially the fears raised by many but today, we are promoting staff.”