UBA LARGESSE TEARS PEACE FIBRESIMA AND CHARLES O’TUDOR APART
The cordial relationship that once exist between the organizer of the annual AMMA awards, Peace Fibresima and the Principal consultant of Adstrat, Charles O’tudor according to impeccable source, has gone sour with the largesse of the major sponsor of this year event, United Bank of Africa.
Those who should know divulged that the public relations outfit that handles the publicity of AMMA Awards, Adstrat had an agreement with Peace Firbresima to pay a specific amount before the commencement of the project as its bill as the publicist of the event. It was gathered that though Peace Fibresima agreed to pay the amount, she allegedly paid and had N3million to balance the agreed fees with the promise to balance as soon as UBA drops the last part of the sponsorship fees.
Impeccable source revealed that as soon as UBA dropped the last part of the sponsorship fees, Peace Fibresima allegedly refused to pay the balance to Adstrat for the job well-done on the publicity of the project which eventually caused issues within the public relations outfit and clients that were used on the project who are on the agency neck to pay them. Those privy to the fact alleged that Peace Fibresima refused to pay the N3million balance with the excuse that Adstat executed most of the media publicity on relationship basis with most media houses without paying a dime.
A source who preferred anonymity revealed that several phone calls from Adstat to remind its client, Fibresima of the outstanding debt of N3million were ignored. The source alleged that Fibresima initially denied the payment from of the balance from UBA, but the Principal Consultant of Adstat,. Charles O’tudor who has strong network in the advertising industry, maintained that UBA has paid, its only that his client is holding on to its part of the balance.
This development, according to reliable sources, has spoilt the once rosy relationship that existed between the two and that Charles O’tudor has waved the debt behind him as he is busy jostling for the public relations works of some multinational brands to manage, which worth billions of naira