REAL REASON COCACOLA PULLED OUT OF YOMI BADEJO’S CMC CONNECT
It’s no longer news that Cocacola Nigeria has pulled out of Yomi Badejo-led CMC Connect, what is not known is the reason the multinational brand withdrew its public relations account from the outfit.
Against the rumour in town that CMC Connect was not doing the public relations job well by misrepresenting its client and that their was fraud notifications in the outfit by Cocacola, the real reason, according to findings, is that the outfit refused to handle the Nigeria @50 promotions of Cocacola because it was an obsolete idea that cannot take any brand anywhere.
The spokesperson of CMC, Sola Solotan, revealed that CMC Connect had been handling the public relations account of Cocacola for over 3 years with cutting edge services.
“The public relations management of Cocacola is not a job for a new entrant; the brand is a multinational that needs experience. We have serviced them very well and the reason they pulled out is what should have been settled amicably. We are A-class PR outfit that has created a niche for itself in this industry. The truth is that we lead and others follow. We have left that behind us and now we are concentrating on rendering quality services to those in our collections,” he revealed.
CMC Connect is one of the winners at the just concluded 2010 NIPR Awards