Friday, May 7, 2010

DAARSAT HIT BRICKWALL
…AS DEBT ACCUMULATED WITH PR AGENC
Y
The latest entrant into the pay television list, DAARSAT, owned by Raymond Dokpesi has hit a brickwall following its low subscriber’s level. The pay-TV has enjoyed low patronage since inception despite massive media hype given to it by the operator.
According to a user, the DAARSAT crisis started from bad signal to bad decoder which eventually led to the untimely death of the pay-TV.
Those who should know divulged that for subscribers not to raise eyebrow over non-performance, the operator has decided to air local AIT channels on DAARSAT channels. It was even alleged that the only existing channel on DAARSAT now is FAAJI TV which is being co-ordinated by Ambrose Somide.
Impeccable source divulged that local channels like AIT Lagos, Port Harcourt and AIT International are what is being aired on DAARSAT now after other 32 channels have pulled out due to low subscriptions of viewers.
A source revealed that subscribers are being swindled by DAARSAT claming to have more channels and lowest tariff than its counterpart, whereas local channels are what they now aired and the signal is always bad.
Insider alleged that Raymond Dokpesi was lured into the business with the deceit that he will make millions of naira in a twinkle of an eye from the business. It was gathered that the late Ladi Lawal was not in support of DAARSAT, but insisted that the local television stations and staff welfare should be standardized first before going into satellite television.
Another development revealed that DAAR Communications, owner of DAARSAT allegedly owe the public relations outfit that managed the company about N140 million. According to an insider, Verdant Zeal, the PR outfit, has scheduled many meeting with the DAAR Communications Directors to fashion out ways to settle the accumulated bills but were always turned down by DAAR communications. A source revealed that Verdant Zeal has threatened to wash its hand off DAARSAT with all its alleged atrocities.
Insider from Verdent Zeal revealed that the agency is now bidding for another satellite television operator, HITV precisely with another name user name called First2Event to handle the public relations of its pay-TV since DAARSAT has become a torn in the flesh to them
Those who should know added that the son of Raymond Dokpesi, Raymond Jnr., allegedly approach key management staffer of Verdant Zeal with N50 million to erase the accumulated debt and be ready to support DAARSAT against all odds. The said money has divided top management staffers who claimed that collecting the money might hinder the negotiation of new clients.

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