Friday, April 9, 2010

FCBREDLINE ACQUIRES NEW ACCOUNT
The Esan Sunday-led FCBRedline has recently won another account to its collections barely few months after assuming the post of an MD. Esan Sunday has shown that he is a force to reckon with in the public relations industry. The Nigerian Labour Co-operative Society (NLLS) account which was bidded for by about 5 notable PR outfits, was eventually secured by FCBRedline.
The signing of Memorandum Of Understanding between NLCS and FCBRedline was done in Abuja penultimate week and the project is to commence immediately. Giving considerations to accounts that are being handled by FCBRedline, handling NLCS won’t be a challenge, especially with the experience hands that are available for Mr. Esan to work with.
It will be recalled that FCBRedline still remains the PR home to notable accounts like Skye Bank, Moneygram, UNILEVER among others. Speaking after the signing of the M.O.U, Mr. Esan said that FCBRedline is set to give a good face to NCLS and make it a force to reckon with. “We won’t rest on our oars on this account, we are going to show the world that this is what we know how to do best and we will make NLCS what everyone will appreciate,” he concluded.

ORACLE EXPERIENCE LOSES MAGGI CUBE ACCOUNT
The Felix King-led Oracle Experience has lost the account of Maggi food seasoning in Ghana. The advertising agency had been managing Maggi in Nigeria, Ghana, Cote de-Ivoire and Cameroon for the past few years until few weeks ago that the Ghana account was taken away from the agency.
According to an insider in Oracle Experience, the account was taken away from the agency due to an alleged non-performance and mis-management of promotional materials by the executives and promoters of the company. Though the agency still handles the brand in other countries, the Ghana account has been given to another Nigerian advertising agency, which is presently on location recking to start activation immediately, most especially on the brand of Magi called Magi Mixpy.

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