Twitter Buys Zipdial For $40m To Aid Users In Emerging Markets

Twitter has acquired mobile phone service ZipDial for a reported $40 million in an attempt to make the real-time social network more accessible to people in India and other emerging markets. ZipDial allows people to use Twitter via a toll-free “missed call” to a designated phone number. Callers then receive inbound content on their phone in real time through voice, SMS or an app notification. This “missed call” marketing platform allows people to access content for free, which is especially useful in the developing world where many can’t afford data plans. Based in Bangalore, India, ZipDial has already been used by Twitter users in the country to follow famous actors, sportsmen and religious leaders. For more stories, please visit: http://perfectbrandsng.com/twitter-buys-zipdial-for-40m-to-aid-users-in-emerging-markets/