Women in marketing profession in Nigeria have been advised to give due priority to networking if they really want to succeed in their career. The former Managing Director of Africa Magic and Principal Partner of Biola Alabi Media, Mrs Biola Alabi gave the advice at the maiden edition of Women in Marketing Conference & Awards (WIMCA).
The event, which held at the MUSON Centre, Onikan, Lagos was sponsored by the World’s leading fast moving consumer packaged goods (FMCG) manufacturers, Procter & Gamble (P&G) Nigeria Limited in conjunction with Awesome Communications.
Mrs Alabi said for any woman in the marketing profession to succeed, the person must pay due attention to three basic principles – networking, courage/boldness and focus. According to her, these are ingredients aspiring woman-marketers must imbibe as innate character if they must succeed.
“Networking is one of the most important things in this industry. If you can’t network, you can’t be in this industry. You must find a way to build your own circle of friends; you must build your own support group. Nobody is going to do it for you,” she said.
She added that self development through reading, learning from others and being adventurous with knowledge acquisition are also essential prerequisites to attaining success in the industry. “You have to read any and every available materials relating to the industry. You have to pick interest in every marketing event in and around your world to keep yourself up to date always in order to be on top of your game; you have to learn. There is no other way to it”, she stated.
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