The United States Consul General to Nigeria, Jeffrey Hawkins, has said that Procter & Gamble (P&G) Nigeria Limited is leading the race for increased American investment in the Nigerian economy. Hawkins stated this while visiting the brand new state-of-the-art manufacturing plant of the company in Agbara Industrial Estate in Ado-Odo, Ota, Ogun State recently.
Consul-General Hawkins who expressed satisfaction with the quality and standards of the manufacturing facility disclosed that the United States of America is in Nigeria, not only as one of world’s fastest growing economy and Africa’s biggest economy, “it is very clear that the United States is very much interested in Nigeria and the Nigerian market and economy as an investment destination. That’s why our government has been actively involved in driving more American investment in Nigeria. We continue to encourage American companies to explore investment opportunities in Nigeria and motivate existing American companies to increase their investments in the country.
“Procter & Gamble Nigeria Limited is one American company that has consistently display confidence in the Nigerian economy and investment climate and has been at the forefront of increased American investments in Nigeria. It is also quite clear that American businesses, particularly Procter & Gamble in this case, is quite interested in the Nigerian market. As you can see, with this plant, Procter & Gamble has made Nigeria the hub of its business in this region,” he said.
With about 6 million Nigerian babies been raised, Hawkins expressed that Nigerian babies start their lives on a comfortable note because they are weaned and raised on Procter & Gamble (P&G) products particularly the company’s range of quality diapers and other global renowned baby care products.
According to Consular-General Hawkins, the importance of diapers cannot be overemphasized while raising babies. “I am a father myself, I know what it means to raise babies, so I know the importance of diapers and other baby care products” he said adding that “Procter & Gamble in particular very much understood the importance of establishing relationship with the customer early in life. Anyway, for a company with wide products range like Procter & Gamble, they understood that they need a relationship that will go a whole lifetime with the customer. And Procter & Gamble also understands that if you provide quality products at quality prices, you can keep that customer throughout his/her lifetime. It means that almost every Nigerian baby is already Procter & Gamble customers,” he said.
http://perfectbrandsng.com/pg-is-leading-the-race-for-increased-american-investments-in-nigeria-consul-general-jeffrey-hawkins-says-nigerian-babies-start-their-lives-on-pgs-quality-products/
No comments:
Post a Comment