Brand Ambassador: Who Really Does The Cap Fit?

Everyday, consumers are exposed to thousands of voices and images in magazines, newspapers, on billboards, websites, radio and television. Every brand attempts to steal at least a fraction of a person’s time to inform him or her of the amazing and different attributes of the product or brand at hand. The challenge of the marketer is to find a hook that will hold the subject’s attention. In helping to achieve this, brand custodians sometimes deploy the marketing devise of using celebrity endorsement or brand ambassadors to achieve their goal. Thus, celebrity endorsement in advertisement and its impact on the overall brand is of great significance. In this process, the brand owner hires celebrities from a particular field to feature in its advertisement campaigns. These celebrities are called Brand Ambassadors. A brand ambassador is usually actresses, actors, sports players, singers and similar celebrities who symbolize a brand in a positive manner and carries the message of the brand out to the public. Brand ambassadors endorse products for which they get huge royalties. They also participate in marketing and launching campaigns of the product. The management board of a company connects its product with certain qualities of the celebrities figure. The promotional features and images of the product are matched with the celebrity image, which tends to persuade a consumer to fix up his choice from a variety of brands. Although this sounds pretty simple, but the design of such campaigns and the subsequent success in achieving the desire result calls for an in-depth understanding of the product, the brand objective, choice of a celebrity, associating the celebrity with the brand, and a framework for measuring the effectiveness. http://perfectbrandsng.com/brand-ambassador-who-really-does-the-cap-fit/