FCBREDLINE: TOO COMPLICATED TO MANAGE?
“If you want one year of prosperity, grow grain. If you want ten years of prosperity, grow trees. If you want one hundred years of prosperity, grow people.” is achinese proverb that is not applicable in FCBRedline with the incessant changing of managing director like wet diapers.
FCBRedline, the Public relations part of CentreSpreadFCB has again witness what pundits call another untimely withdrawal of its managing director, Mrs Bola Osotule,
The public relations outfit in a span of four years had witness the usage of three managing director who all times quit their service with the PR firm without good notice.
It all started with the able hand of Akonte Ekine who came in to setup the public relations outfit to rival the existing. FCBRedline became a torn in the flesh to other PR agencies looking at the capability and the creativity in its managing director.
The prayer of the competitors in the public relations outfit was answered either by God or the devil when the resignation of Akonte Ekine was announced with barely two years of his stay in the firm.
The uncelebrated resignation of Ekine, who brought several mega deals with mouth watering account was quickly replaced by the ex oceanic bank communication manager, Esan Sunday, a communications expert with multi-disciplinary background that spans through marketing management, journalism, and public relations

Esan took over from Mr Shola Adegborioye, who was in the acting capacity after the resignation of Mr. Akonte Ekine. Esan tenure as the managing director of FCBRedline started with the acquisition of the deal from the federal government to design the Nigeria @50 logo which was well celebrated even by the firm CEO, kola Ayanwale,
In the euphoria of the moment something led to the other and the news of Esan Sunday’s resignation became unbelievable to all who sees Esan as the best man for the job looking at his track record of managing both a bank and its GMD whose excesses most time cannot be seen in the media until the banking reformation that led to the EFCC intervention which unravel so many issues in financial institutions.
It’s become imperative to appoint another managing director to oversee activities in the PR firm and that brought about the appointment of the stone that has been abandoned that now become the pillar support, Mrs Bola Osotule.
The woman of honour who was brought from centrespread to FCBredline to act for years before being appointed the managing director assumed the office immediately Esan Sunday left. A low profile woman who recently celebrated her 40th birthday at an orphanage in lagos, threw in the towel few days ago when its not conducive enough to wear the crown.
With this sequence, many question crosses people mind, does it mean that it’s impossible to please the CEO of the outfit, Mr. Kola Ayanwale? Or is it that the past MD’s are blank upstairs to manage such outfit? What is it that is going on at the agency that MD:s resign at a point one think they are settling them to do more?
Time will definitely give answers to these questions as a new MD or acting might be announced by the management soon.
The reason behind this cannot be ascertain but one get to wonder why the Kola Ayanwale will led management always witness what the outsiders see as shock