AIRTEL STRUCK NMILLION DEAL WITH 2FACE
After its recent change of name and management from Zain to Airtel, it became necessary to give a face to the telecommunication provider for it to still be relevant in the mind of it’s teeming subscribers.
In its bid to give face to the new entrant, Airtel has struck a multi Nmillion deal with the African Queen crooner, 2Face Idibia. The deal according to an insider in Airtel will extend for a year and it goes beyond being a model in its advert.
‘The deal includes 2Face to be the voice over artiste on most of Airtel radio jingle and television commercials’. The source quipped.
Impeccable source added that against the regular usage of brand ambassador who as mostly entertainers by some telecoms provider, Airtel will be using people who has had close shave with death and bounces back to do wonderful things not minding their field of profession.
Few weeks after the official introduction of Airtel, its new management sent most of its Eggheads packing replacing them with new ones who they claimed has the spirit and desire to move the telecoms outfit forward against all odds.