Quadrant, CentreSpreadFCB Clinch New Accounts The Nigeria marketing communication industry is getting robust as more brand owners engage the services of account handlers for proper projection of their brands. The latest of such engagement is the signing on of CentrespreadFCB to handle the advertising angle of Keystone bank and The Quadrant Company (TQC), one of the companies within TROYKA Group to now work on Dana Group. Following the recent crisis of Dana Airline, the Dana Group employed the services of Quadrant to project the public relations angle of both the airline and the group. The account, which was managed in-House by the company was said to have been clinched by Quadrant without opposition. This account joins others like Etisalat, Standard Chartered bank, Virgin Nigeria, Emirates Airline, Nigerian Breweries plc, iTouch, Champion Breweries, TSKJ Oil and Gas, among several notable brands. The Bolaji Okusaga led Quadrant Company recently won an award from the largest PR awards competition in the world, 2012 Superior Achievement in Branding and Reputation (SABRE) Award. The Quadrant Company, which started operation in 1990, is Nigeria’s first full service PR consultancy. On the part of CentreSpreadFCB, the Keystone account was clinched after keen contest from about nine agencies. CentreSpreadFCB emerged as the winner and the first job executed was to break a ‘New Dawn’ campaign with an audio/visual commercial of the bank that will hit the television screen in few weeks time. The Kola Ayanwale owned CentreSpreadFCB had worked on accounts like SkyeBank, Moneygram, and some state government among others.

Keystone Bank Rolls Out ‘Never say Never’ Campaign To strengthen the bond between the brand and its patrons, Keystone Bank has taken a fresh step towards creating a new aura around the brand. The bank launched its new campaign tagged ‘Never Say Never’, a promise to customers and commitment by the organization. Speaking at the launch, the Managing Director and Chief Executive Officer of the bank, Mr. Oti Ikomi said in the last 10 months that the bank has existed, a lot of strategies have been embarked upon to reposition the bank. “Keystone Bank has not only kept to that promise but has proved through innovation that its newness is nothing but a mark of freshness and better service offering. The new campaign is a story to inspire all stakeholders of the bank and Nigerians in general that the bank can still break into new horizons if they dare not give up. In view of the gloomy socioeconomic landscapes Nigeria is witnessing as at the moment, the campaign says that bank can only be relevant to people by inspiring them never to give up on their dreams’ he revealed. At the launch, a TVC, a brilliant execution of a modern story that it’s a wider screen ready with emotional music and world-class production was unveiled to show the bank new disposition towards challenges. Speaking on the theme and its relevance to the history of the bank, the Creative Director of CentrespreadFCB, Mr. Kenny Badmus, said it was conceived to let the banking public knows that the bank is never tired to give consumers the best. “The Television commercial is a journey of a mountaineer who keeps climbing a mountain that seems impossible to surmount. In the end, we discover that the mountain he is climbing is actually a financial graph of the Keystone. The print version of the ads looks into human history and shares the stories of great people who didn’t give up on their dreams” he claimed. Commenting on the TVC, Mr. Oti Ikomi said “That’s the spirit of our people and we can share this story because we know what it means never to say ‘never’. Look at the history of the bank, especially the fears raised by many but today, we are promoting staff.”